Now that many of us in the search marketing space have come to terms with some of the dilemmas associated with Google Search Plus Your World (GSPYW), Google’s new privacy policy and the endless stream of figures coming out of Google celebrating the number of “users” of the Google+ platform it’s high time that brands and sites of all shapes and sizes start weighing up whether participating in Google+ is right for them (if they’ve not already done so).

I will make a few points up front that will hopefully help you decide whether or not Google+ is right for you and your site, but I will also raise some key concerns with indexation and potential manipulation of competitor search results that I have not seen widely covered thus far. (more…)