There’s search and there is social search. Usually “social search” stands for search through social media or searching with social elements embedded within the search, think the “x-many people +1 this” in the search results. Since a few weeks ‘social search’ stands for everything which is shared via Google+. At least, if you are logged into Google.com

In the shadow of Google there are a lot of small search engines who each try to beat Google at the social search game. Or at least they try to take a piece of the search pie. Can they be successful however?

“Personal search engine” Greplin is one of the social search engines which tries to grab a part of social search. It looks through your social accounts to find that one message or topic you lost or couldn’t remember who said it. I decided to take a good look at this search engine. To see if it is useful and if it is capable of being a Google competitor. (more…)