Next week SES New York 2013 takes place. The conference is one of the biggest ones in the industry with many different topics covered. Going up to the conference we are talking to some of the speakers at SES New York.
In this interview we are talking to Clayburn Griffin, Organic Search Director at Catalyst who will be talking about Facebook Graph Search in New York. (more…)
When I was working in the TV industry between 1997 and 2003 and my job had nothing to do with Internet Marketing, one of mine biggest problems was identifying clearly what our real target of paying viewers was. Usually we were relying on market research and on audience analysis based on data collected by Nielsen and other sources.
The definition of who were our potential viewers was quite empiric, though, and gut was playing an important role.
In some cases that was enough: for instance it was relatively easy to paint a set of typical users for our Classic Movies Channel (CineClassics). And not that hard was defining the same for the Classic TV Series Channel (Canal Jimmy). But that investigation was harder in the case of our generic Movie Channel (CineCinemas).
Over the base of that studies, a person like me, in charge of planning the channel scheduling and buying the TV rights of movies, documentaries et al, I was able to create the most compelling possible programming (and win few TV awards as well). (more…)
There it finally was, the news of Facebook launching a search engine. Not the ‘Google Killer’ some expected, or maybe hoped for, but interesting nonetheless, as a search engine within the enormous amount of data that Facebook holds.
It is a database and a feature full of possibilities. But with that it is also a feature full of dangers. Jeroen yesterday already pointed at some very interesting questions that come with the launch of Facebook Graph Search. And to my surprise, he was one of the few.
Most people (bloggers) focus on the what of the new search: what is it, how cool is it. Some look at the why (is it to compete with Google, to get more advertising money). Only a few look at the consequences of the new feature. And based on some testing Dutch Internet Expert Henk van Ess did, these consequences can be big. Really big. (more…)
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