Posts About ‘Google’

SEO: Back to Basics

So now that we’ve thoroughly established that SEO is not dead and we all still have jobs, livelihoods, and incomes, let’s get back to actually getting some SEO done, shall we?

I caught a tweet last week of a fellow in Northern Ireland who, in all seriousness, described himself as a ‘seasoned SEO guy’. In this tweet he advocated the use of PageRank Sculpting. Naturally I felt inclined to put the matter straight and educate the poor chap on his dependence on outdated info. Unfortunately this is wasn’t the only case of ill-informed SEOs using outdated practices that I’ve come across recently.

So let’s discuss a few contested SEO issues and try to sift through the disinformation to distil some proper best practices. (more…)

Google directing you off their homepage as fast as they can

The newest addition to Instant Search is popping up now. Google wants you off their homepage as fast as they can. The subtle change Google made in their philosophy page last week, which Searchengineland noticed, might have not been a mistake after all. Google really wants you off their homepage as fast as they can. If you go to your Google homepage and you start typing you will be directed off the homepage immediately into the SERPS where Google Instant goes and does its job. I didn’t see this last week, maybe it was there back then, but one thing is for sure, the time spent on the Google homepage will not increase because of this.

Check out what happens and try for yourself!

Go check out the post “Google tests show: Google planning on killing organic all together?” for more changes made by Google.

Google tests show: Google planning on killing organic all together?

The launch of Google Instant last week was received by the industry as being one of the biggest changes Google had made so far. Some proclaimed the death of SEO, others believed it was a change which would affect PPC the most. But now the first ‘storm’ has died down, there is more to worry about. Some ‘tests’ which were caught in the wild might suggest Google is getting ready for much more changes with a lot bigger impact.

Lets take a look at a few (possible) changes we might be seeing with Google and the impact that could have: a fourth ad on top of the search results and fewer organic search results in the pages all together. (more…)

Whats your reputation management like?

Eric Schmidt last year said something in the lines of “If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.” Maybe he had been looking at the tv show “two and a half men” from 2006. In the show the ‘power’ of the web and the power of being indexed by Google is shown. Some reputation management is in order here.

This clip is funny, but it really shows where the problem with privacy is at the moment: peoples ignorance and the fact that others can do what they want, even though its your name they are talking about. But hey… If you have something that you don’t want anyone to know…

By the way: the website discussed in the clip “charlieharpersucks.com” actually existed! But it is now redirected to the Warner Bros website.

Internet Marketing Podcast about Instant Search

You all know the State of Search radioshow which we do every Tuesday night on Webmasteradio (subscribe to the podcast here). But off course we are not the only ones talking about search on the web. One of our bloggers, Kelvin Newman, has his own podcast, the Internet Marketing Podcast. Thursday he invited a couple of European experts to discuss the new Google Instant Search.

You can listen to the discussion here.

Missed the Google Press Event? Re-live it here

Did you miss Googles press event and didn’t have the chance to see what Marissa Mayer was wearing and how cool all the Googlers feel the new “Google Instant Search” is? Well, here’s your chance. See the entire press event below. And when you’re done, please give us your opinion :) .

Defending Google or stepping up against Google?

google-is-watching

Google is under siege. At least so it might seem if you look at several blogposts and news items in the past months. The siege mainly is aimed at privacy matters concerning the Silicon Valley giant. Google has made a few mistakes and is now paying the price.

Google Streetview is a nice tool Google developed (actually, they bought it and then made it into what it is now), but somehow its causing them a lot of issues, especially in Europe. People apparently love to wander through streets using Streetview and love to look at what is going on in the street across town but as soon as Streetview enters their street they feel their privacy is invaded. In some cases they respond a bit overreacted, in other cases, like when Google collected wifi data through their Streetview cars they were right. Google shouldn’t have done that. But are the reactions justified? Or are we making a lot out of nothing? (more…)

The Definitive Guide to Image Search Optimisation

Last week Jeroen van Eck and Bill Slawski lamented the lack of a solid guide to image search optimisation. Bill threw down the gauntlet, and I picked it up. Here’s my Definitive Guide to Image Search Optimisation.

Image SearchFirst, what do we mean with image search? Simply put it’s the vertical search option that allows you to search for images on the web. Google has an image search, and so does Bing, and there are several other specialised image search engines around.

For the purpose of this blog post we’ll focus on Google’s image search, though I reckon most of what follows can also be applied to other image search engines.
(more…)

Google’s acquisitions (infographic)

I’ve been thinking about what would be a nice infographic to make, one which actually had some use, next to getting the link attention for which many of them were made. One I did think of is an overview of all the Google acquisitions, since Google is currently buying more than a company a month. Well, someone beat me to it: scores.org. They made a nice overview which, in contrary to others, also tries to look at the usefulness of an acquisition. Judge for yourself (after the read more)… (more…)

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