Posts About ‘Google’

Google suggests to autocomplete

Sometimes little changes have a bigger story to them. That is the case with a name change which Google announced this weekend. After they changed Google Local to Google Places last year again a product gets a name change: Google Suggest becomes Google Autocomplete.

In a blogpost wrapping up the week Google shortly mentioned the change in names for Google Suggest. The feature, which was first launched in 2004, was according to Google renamed “As part of our launch of Google Instant, we thought “Autocomplete” fit better with the new functionality—automatic queries and automatic results.” (more…)

Bing integrates Facebook into their search: the next step in social search integration

It was clear that anytime soon something was going to happen between Bing and Facebook. Microsoft and Facebook already were working together on the search inside Facebook, but last night they announced a further cooperation. In the US (not in Europe yet!) Bing now uses Facebook “like” data to give you results from within your social circle on Facebook. Also they will be showing Facebook-powered people search results

The move is mainly important for Bing to get more attention for their search engine. They now have access to data which their biggest rivals Google don’t have. That makes that the step towards Bing might become easier for many users. The deal however won’t upset the search landscape just now, but it has potential. (more…)

Could information accessibility be the biggest threat for Google?

What’s the biggest threat for Google? Bing? Wolfram|Alpha? Facebook? Twitter? Or is it something completely different? It could be the accessibility of information on the internet. While Google is trying to index more existing (offline) information with programs where they digitize information from libraries all over the world, more new information that is created isn’t created within the ‘open’ world wide web. A new threat is forming for Google.

The internet consists of several resources of information, the world wide web is just one of them. Search engines basically try to crawl and index the world wide web, which mainly consists of a collection of HTML documents. And that’s exactly where Google reigns. But since 2000 the web is in decline, as the chart below shows. Other parts of the internet are becoming increasingly important sources for information. At the same time within the web there are always old and new obstacles that obstruct search engines form either crawling or indexing the published information. (more…)

Google, the Internet, and Artificial Intelligence

If you’re looking for a valuable SEO insight or a handy tip, you can skip this article. What follows is nothing but pure technophiliac geekery, but it does relate to search engines – albeit in a somewhat roundabout way.

Terminator - SkynetI’ve been fascinated with the concept of Artificial Intelligence – true, self-aware machine intelligence -  for decades. In fact I can tell you exactly when I became fascinated with AI: it was the day I saw the first Terminator film. Aside from it being a superb action flick, it was one of the first mainstream expressions of AI and it instantly captured my imagination.

In those days, the mid 1980′s, there was still a strong expectation that computer scientists would soon crack the magic formula and we’d have true machine intelligence. (more…)

Are Google results pages turning into the new landing pages

Wow – Google have been busy boys of late. Just when you think you can relax, a new raft of changes come sweeping through the search results. Google Instant has been probably the biggest change of recent weeks, however a recent post by Patrick Altoft suggested further changes are on the way, many of which could significantly impact our behaviour on the mainstream search results.

In particular some recent additions to the search engine pages would appear to encourage users to be able to make more of a decision before they even land on the site, something I remember my colleague Jon Myers talked about during SES a couple of years ago – however much of that was based on paid search, whereas a number of the recent tests have impacted organic search far more than that of paid search. These include: (more…)

Marissa Mayer about Facebook: “There is a lot of content that is being locked in”

Haven’t I seen this somewhere before? Michael Arrington on stage in a talk with Google’s Marissa Mayer with Mayer almost constantly ‘dodging’ the questions, though the questions were not really that tough. Ah yes, It was the setting twice at LeWeb, in both 2008 and 2009. At the TechCrunch Disrupt conference last week they seemed to be doing a rerun of those sessions. Yet, this time Mayer did give us something to chew on. A little…

Some of the remarks Mayer made were not news, but merely a confirmation of what we already knew: (more…)

Schmidt does it again: “The Laws Are Written by Lobbyists”

It more and more looks as if Eric Schmidt is trying to get as much attention as possible by delivering remarkable quotes. At the Washington Ideas Forum last week he did it again.

“Washington is an incumbent protection machine,” Schmidt said. “Technology is fundamentally disruptive.” With his quote against lobbyists, “The Laws Are Written by Lobbyists”, he definitely has not made many friends, no matter how right he may be.

The quote:

(more…)

SEO: Back to Basics

So now that we’ve thoroughly established that SEO is not dead and we all still have jobs, livelihoods, and incomes, let’s get back to actually getting some SEO done, shall we?

I caught a tweet last week of a fellow in Northern Ireland who, in all seriousness, described himself as a ‘seasoned SEO guy’. In this tweet he advocated the use of PageRank Sculpting. Naturally I felt inclined to put the matter straight and educate the poor chap on his dependence on outdated info. Unfortunately this is wasn’t the only case of ill-informed SEOs using outdated practices that I’ve come across recently.

So let’s discuss a few contested SEO issues and try to sift through the disinformation to distil some proper best practices. (more…)

Google directing you off their homepage as fast as they can

The newest addition to Instant Search is popping up now. Google wants you off their homepage as fast as they can. The subtle change Google made in their philosophy page last week, which Searchengineland noticed, might have not been a mistake after all. Google really wants you off their homepage as fast as they can. If you go to your Google homepage and you start typing you will be directed off the homepage immediately into the SERPS where Google Instant goes and does its job. I didn’t see this last week, maybe it was there back then, but one thing is for sure, the time spent on the Google homepage will not increase because of this.

Check out what happens and try for yourself!

Go check out the post “Google tests show: Google planning on killing organic all together?” for more changes made by Google.

Google tests show: Google planning on killing organic all together?

The launch of Google Instant last week was received by the industry as being one of the biggest changes Google had made so far. Some proclaimed the death of SEO, others believed it was a change which would affect PPC the most. But now the first ‘storm’ has died down, there is more to worry about. Some ‘tests’ which were caught in the wild might suggest Google is getting ready for much more changes with a lot bigger impact.

Lets take a look at a few (possible) changes we might be seeing with Google and the impact that could have: a fourth ad on top of the search results and fewer organic search results in the pages all together. (more…)

Page 49 of 53« First...10203040...46474849505152...Last »