Earlier this week I reported about a “whisper campaign” which had been set up against Google by PR Company Burson-Marsteller, trying to get media outlets to report about privacy issues around Google’s social circle and Gmail. The whisper campaign backfired at Burson-Marsteller when the story came out on USA Today.
At that time the client which had hired Burson-Marsteller to set up the campaign was unknown. We immediately thought of companies like Microsoft, Apple or Facebook. But Burson-Marsteller was smart enough to mention them too in their e-mails as being companies who were dancing around on thin ice when it comes to privacy matters. Now is revealed, and confirmed, that it was indeed Facebook that had hired Burson-Marsteller. The reason? Google tried to use Facebook data for their search results. (more…)