Posts About ‘Google’

Google Makes Surprising Book Deal with French Publisher Hachette

Google-Editions

To be really honest, I kind of figured that the Google Book project to digitize the books world wide would die a slow death after Google saw a settlement on the topic declined in the US last year. But now all of a sudden its back. With a deal in a country where Google had a lot of troubles with the book project before: France.

The book project has been under fire ever since Google first started to work on it. Google was seen as the evil company trying to steal away the content from publishers and authors, resulting in several lawsuits world wide. (more…)

Will Google move Adwords ads toward the bottom of the SERPs?

Google has been experimenting a lot with the lay out of the search interface. Last friday they introduced a new search interface for tablets. This new interface differs from the desktop interface in many ways, but one important difference is that the AdWords advertisement will only be shown at the top and the bottom of the SERPs. In the landscape mode there will be a maximum two ads at the top and three at the bottom, in the portrait mode there will be a maximum three ads at the top as well as at the bottom. Side ads will be disappearing completely. (more…)

6 Ways Google Gets Your Social Data

Social-Data

Google loves data. And data has become much more important to Google in the past few years. Where Google used to be able to get data from the websites and rank them based on that data, in the past few years another important factor has come along: social.

In the past, if one person thought a website was good they would link to it from their own website. Google would pick that up and consider the link as a ‘recommendation’ for the website. That has now changed. The recommendations are no longer ‘just’ done via a link on a website. Most recommendations now come from social networks. Actual people sharing. And a lot more than before too. There are tons of links going around every day. (more…)

What in the name of Google is a “Panda” (infographic)

Google-Panda

When there wasn’t a Google Plus yet we all were talking about SEO, remember that? And the most talked about topic at that time was the Panda Update. What happened? How can we fix it, how can we prevent it from hitting us? It all seems like ages ago. Some even suggested that Google+ was all about taking our eyes away from Panda. Just to give you a reminder of what the Panda Update was. (more…)

Geotargeting Based on IP Address is Broken

When websites try to determine a user’s geographic location, this is usually done via the user’s IP address. In theory an IP address can be related to a physical location. This is how Google determines a user’s location in Analytics and Adwords – and even search – and Facebook in Insights.

It seems the accepted wisdom is that while IP address geolocation is not perfect, it’s mostly accurate. Estimates reach from 60% accuracy all the way up to 95% accurate. The problem is that the actual accuracy of IP geotargeting is nowhere near that. (more…)

Authors at Google: Jamie Oliver

Google and cooking, is that a combination you would expect? Maybe not at first, but if you think again there is a connection. You can find a lot of recipes on Google for starters, but there is more. Google has a history with health, even though Google Health will be terminated in 2012. And lets not forget the cafeteria on the Google Plex. So its not such a strange idea to invite Jamie Oliver to Google and let him talk about cooking, health and more.

Google Plus Posts Showing Up in SERPS: now to rank them

Google+posts-in-Google

I’ve said this from the beginning: Google Plus needs the connection with search to succeed. And Bill Slawski already said it: posts and comments will start appearing in the Google Result Pages (SERPS). And they are.

Some posts are now showing up in the SERPS. They are not ‘ranking like crazy’ yet and they are far from perfect and it is not every post, but they are there. Should we start optimizing? (more…)

Google Tests Sticky Search Bar and Infinite Scrolling

grey-search-bar

Could it be that in the future all our websites are on the first page of Google? Even though it is millions of sites per search? It could very well be so if we look at the latest Google tests. Infinite scrolling might be the next change Google is up to.

Everything happens for a reason. That also means every Google test is there for a reason. And every design change. The black bar was an example of something which was there for a reason: Google is using it to highlight Google Plus. When Plus came Google also came with a redesign. In that redesign we could see a grey bar showing up on top of the search results, with the search bar in it. That is there for a reason too. (more…)

Google News Badges: Google’s Newest Social Data Tool

Google-badges

Google just gave us an insight into some of their next social steps. As said earlier this week, Google is far from done when it comes to social or Google Plus. The ‘project’ goes on and on.

Even though at first sight it might not seem related, the just released Google News badges is a social feature which again has all the signals in it: data and the social connections within content. (more…)

Webmaster Tools Metrics That Matter

wmc

Google Webmaster Tools, or Webmaster Central, is to be considered on of the more useful tools in the SEO toolkit that google is providing. Some of its features include showing how Google crawls, indexes and rank your site, the way people find your site in search result and the CTR on the clicks that follow by those result pages. Also you can find out, although limited, who is linking to you and to what pages, receive (email) notifications or alerts when your site contains malware, your WordPress installation needs an update or other issues that have been detected.

Why use Google Webmaster Tools?

So why should you use Webmaster Tools? Some of its features mentioned earlier already indicate why it might be helpful to verify your site and look into it periodically. Let’s go into some of the features that are available and understand how they can be of help to basically any webmaster or SEO. (more…)

Google+ changes are coming, here is a wish list

google-plus-wishlist

Google+ is only two weeks young but already people are requesting, no demanding changes to the service. Some forget that the service is still in beta-mode. They claim that the lack of some functionalities could be the reason Google+ won’t be beating Facebook.

Even though Google+ might have a different goal all together, Google also wants to please the users and really build the network. After all, the more users, the more data they get. Well, changes are coming! But what kind of changes? (more…)

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