Posts About ‘Google’

The State of The Search Engines: Google vs Bing vs Yahoo

searchengines-infographic-intro

There were days in which we could actually talk about a “War on Search Engines”. Google was fighting the likes of Yahoo, Altavista, MSN and even Ask for the trust of the users. We can now easily say Google has won that war. They are the biggest one out there.

At least, they are for now. Google knows they shouldn’t sit still and wait and see what will happen. They have to keep developing and make things better, otherwise others will happily take their position. Even though the ‘war is over’ it is nice to take a bit of a closer look at these market share differences, where they lie and where to come from. (more…)

Google is cleaning up: Google kills Buzz and Jaiku, focus on Plus

Google-buzz-canceled-deflated

Google is cleaning up. The online giant is again saying goodbye to several products they developed over the past years. Many of the products came from the illustrious 80/20 rule where Googlers are able to work on projects they thought of themselves for 20% of their time.

Other products are bought products, mainly intended to catch up with some of the developments on the web, like for example one of the products getting killed, Jaiku. In this latest fall-clean up Google has decided to drop some social related products, Buzz and Jaiku for example, to really focus on Google+. (more…)

What Does It Take To Get A Job At Google?

job-at-google

Who wouldn’t want to have a job at Google? Well maybe Mark Zuckerberg… And we probably can name a few others, but in general many people would love a job at Google, a job which will show you the inside of one of the worlds biggest online players. Plus a job with some nice benefits.

But how to get a job like that? I was pointed at this infographic by a Googler, so there must be some truth in it…

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Be Careful: Google Adwords Phishing Going Around

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Just a quick warning that some people have noticed there are phishing mails out there who are targeting Adwords account owners. In the e-mails (see examples below) the Adwords account owners are warned that their ads have stopped running based on “a number of issues”.

The owners are asked to verify the status of their Adwords accounts and notify Google if the ads do not appear online. When they go online they are led to a place which looks a lot like Adwords where they have to fill in their account details. (more…)

Panda in detail

Google-Panda-Peter

This is a Guest post by Peter van der Graaf. Peter is a big fan of behavioral psychology and mathematics. He mainly helps his clients with their internal SEO evangelism, link building strategies and international SEO effort. The scale in which he and his partners perform search algorithm tests has the potential to give great insights.

I was surprised to find out how much is written about the Google Panda update and how little information is shared so far about what is really happening. (more…)

Did Google Turn Back Panda 2.5?

Panda-dance

Only little over a week ago Google threw Panda 2.5 into the US market. That latest update gave food to a lot of discussion. Some sites seemed to be hit by the update which might not have supposed to be hit. The Next Web for example was mentioned, even though the people at the Next Web themselves didn’t see a direct consequence.

Now it seems as if Google has reversed the Panda 2.5 update. Searchmetrics tells us they are seeing a large-scale recovery in ranking data before and after Panda 2.5. (more…)

Did You Know… Some Facts About Google

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We love our infographics here on State of Search as you might have noticed. So we figured it was about time we created one ourselves. Well sort of. We used data from Google to create the infographic below.

In this infographic we look at some ‘fun’ and interesting data from Google. Did you know for example that 16% of the daily queries are completely unique? Or that the +1 button is seen no less than five billion times every day? Just a few facts. Enjoy, and spread ;) . (more…)

SES Amsterdam: learnings from the affiliate panel

panda-battle

This is a live blog of a session about affiliate and SEO at SES Amsterdam with Joris Toonders, Ruud Kok and Sabine de Vos.
One advertiser, one affiliate and one bureau. The opinions below are from these experts.

The first part of the session answers the question at which point the Dutch affiliate market is right now. All members of the panel agree that for affiliates in The Netherlands there’s still a lot to win. At the moment the affiliate market is in apremature state. A lot of affiliates still do it on the side and a most niches are still left to win. That’s why affiliates still look for easy money. They do SEO based on keyword buying and techinal optimization. They start with PPC, than maybe organic, but content marketin and social marketing is too difficult and tootime consuming. (more…)

Panda 2.5 “Hits” the US: YouTube ‘Wins’

Google-Panda

Google’s Panda Update has been going around the world this summer and now it has returned home. The latest version of the feared update has ‘hit’ the US last week, confirmed by Google. This time YouTube again seems to be the big ‘winner’ when it comes to SEO visibility. Google’s video site saw a 10% increase in visibility.

The losers list which was released by Searchmetrics however shows the more interesting names. News wire-sites like Business Wire and PR Newswire seem to have been hit fiercely as were well known sites like The Next Web and Technorati. (more…)

Eight Google Birthday Doodles

Google-7th_birthday

Google celebrates its thirteenth birthday today. And they do that like they have done it in the past 8 years: with a doodle. Google started using the birthday doodles in 2002 and has since every year created a special birthday doodle. To be honest, they are a lot less “breathtaking” than some of the doodles they have made in the recent past. Still it is a nice overview of doodles. (more…)

Google Hits Puberty Today

Google-13-years

Today is the day Google hits puberty. Why? Simply because the search engine today turns 13. Thirteen years ago Sergey Brin and Larry Page decided to name their idea “Googol”, which turned into “Google”. Since then they have grown their company to be the leading company in Tech and a company which dominates how we behave on the web.

Google celebrates its thirteenth birthday with a special doodle, which surprisingly goes to Google.co.nz, to promote the fact that that is now available in Māori. (more…)

Google Removes Blue Arrows, Adds Previews for Sitelinks

Google-sitelinks-enhancements

One of the most successful posts on State of Search ever is this one. It is a post I actually wrote on the plane, on my iPad, because I was so annoyed with a new feature which Google launched: the blue arrows.

Apparently many agree with me (and some disagree) that they are annoying for those using the arrows to scroll. Now when I’ve finally gotten used to them and a different way of scrolling (still not using the arrows though) Google decides enough is enough: they are gone.

Together with that change Google also added Instant Previews to the sitelinks. Now your sitelinks can be previewed. It also seems like Google has added some extra rich content to the previews. (more…)

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