It was a shock when it first showed up above the search results. And then it started to show up above all Google products: the black navigation bar.
This navigation bar gives direct access to search, images, Google+ and all other Google products. It also shows your settings options and how many alerts you have from Google+. That black bar however is about to disappear again. (more…)
The International Search Summit took place in London on Thursday at the British Library. I was due to write a full wrap up but there was so much great content, that many sessions deserve a post of their own.
This particular session was without a doubt one of the stand outs not only because it was presented by the awesome Marty Weintraub but the information presented came from an aimClear study of 7 Search Engines, 45 social media platforms and various countries for actionable SEO insights that has not even been published yet. (more…)
We usually look at how we can optimize for Google, trying to figure out how to rank. But there is the opposite: learning to be the best at searching. Trying to find the right site is an art on itself. This infographic looks into that. (more…)
It is not a type of video I normally post here, but I thought this one was so special it deserves the spot today. We know Google Streetview, we know of all the privacy matters, we know of all the fun you can have with it if you find that odd picture taken. But it can also be used to travel the world. Take a look at this video, if possible make it full screen to get the full experience.
Made by Theoryfilms
In this Friday Talk we hand the stage, well AdTech originally did, to Google Head of Social Advertising Products Christian Oestlien to talk about the companies vision on Google+ and their vision for putting people at the center of the web experience and the opportunities it creates for marketers to engage customers in new, better ways.
Maybe you have noticed that many of Google’s algorithm changes in the past have been focussed on getting attention for brands. Even in their latests update, they seem to be favoring brands by giving us “Better “Official” Page Detection & Boosting”.
SEOBook made this nice infographic to show us some history and perspective on the way Google looks at brands in their search results. (more…)
Google is constantly on the move. We could fill our blog entirely with Google news and changes if we wanted. Small ones, big ones, useless ones and important changes. Google itself this week decided to tell us about then changes they made to their algorithms.
The common denominator in most of the changes is meta information and especially snippets. Google seems to be pushing meta information like snippets in their algorithm to be better able to differentiate the different results. (more…)
AllThingsD organizes several conferences world wide in which the format is simple: get the important people on stage and interview them. It is a format which works, because you get a lot of information from the specific people.
At the latest AsiaD conference Bradley Horowitz took the stage with Peter Kafka to talk about Google+. Horowitz explains and talks freely about the product.
A Few weeks back one of my employees, Ciaran, said to me “Have you heard? Google is going to hold back keyword data in Analytics?” My reply? “Ha! That’s ridiculous, they would never do that. That would be shooting themselves in the foot”. Ciaran, I owe you an apology. Although they are not really shooting themselves in the foot, more like sawing of their foot and leaving it in a box with a grenade.
Saying I’m outraged is an understatement, but I’m probably more shocked that there is not more noise in the internet marketing industry (especially SEO) than it is. People wake up, Google is lobotomising us! (more…)
Google has always been struggling to find out where content has originally been written. In his latest of his famous Webmastervideos Matt Cutts now explains some of the signals Google uses to figure that out. There is a part which you can help Google on yourself, for example by ‘pinging’ the search engines, but Google also looks at some ‘simpler’ elements. Like Pagerank: a higher Pagerank often indicates the source lies there.
Then off course there is rel-canonical which is a huge indicator, but other elements like rel=author also play a big role. Cutts ends with explaining that there are a lot of signals, but that ‘even’ Google messes up sometimes.
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There is no limit to Google+. The number of users is growing rapidly, updates are now spreading more quickly and finally we have business pages, so now business pages are popping up rapidly. Everything is big when it comes to Google+, even the discussion whether or not it will succeed. Opinions differ, but in general you can say that the expectations are that Google+ will succeed, even if you aren’t using it now. After all, sooner or later you are going to end up using it… right…?
I was all set to write a piece about something entirely different, but an attempt at identity fraud this weekend and the fact that I have had to do a lot of online research to find out if I am at risk, has brought up the question
When it is your job to be found online, are the search and social fraternity at more of a risk when it comes to ID fraud? (more…)
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