Posts About ‘Google’

Google’s Latest Panda Roll-Out: April 2012: The Basics

Panda-Antivirus-Pro-2012

Still remember the first Google Panda roll-out a year ago? A lot has happened since its first update, the search giant is keeping digital marketers on their toes with its latest algorithm changes.

It requires a mastery of how Google’s algorithms work, keeping in mind that this is hardly static as they are constantly changing. It’s without a doubt a dynamic and ever-shifting entity. SEO strategies therefore have to be adapted accordingly on a constant basis as processes are being modified. The search giant’s objective is to encourage webmasters to create relevant, dynamic and compelling content for their readership. The war against poor-quality websites has just entered its next stage aiming to target pages appealing to search engines rather than its human readership.

It’s core aim is to target over-optimized sites, in other words hunting down black hat practices: creating low-quality content and spammy backlink profiles focusing on gaming the search giant. (more…)

How Google Would Look Like In The ’80s

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What if Google and other popular sites would exist in the ’70s or ’80s and how would they look and function. After watching the popular BBC Comedy “Look Around You” the Dutch web editor Jo Luijten came up with the idea to think about how Google and Twitter would look like in the eighties.

It resulted in the video’s below, besides Google and Twitter Luijten also made video’s of Angry Birds, Draw Something and there’s a video of how Facebook would look in the ‘90s. In an interview with Wired Luijten told he is now looking at YouTube, I’m curious how that will look like :-) . (more…)

Google Analytics To Be Used For Measuring Google+ Pages

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On the Dutch website Dutchcowboys Arvid Bux spotted a photograph of a presentation from Google with information about measuring Google+ Pages. The photograph shows that actually quite logical Google Analytics will be used for measuring activity on Google+ Pages.

I was able to find the original presentation (Google Confidential) from Google with some more information about connecting Analytics and a Google+ Page.

To measure a page you only have to make a new profile in Analytics and then paste the unique tracking ID in the settings from the Google+ page, this is the same way you can currently measure Picasa Web Albums. Also there is a button to make a new Analytics profile directly from within the page. By measuring a page this way the statistics are separately from a existing profile so you can’t combine it with a existing profile from your own company website. (more…)

Google Project Glass: Does It Really Work?

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Last week Google announced Project Glass, as Searchengineland called it, “Google’s answer to Siri”. To be really honest, when I first saw it I was for a second tempted to think it was belated April Fools joke, after all, there were so many (we collected them on Facebook) by Google again this year.

But it seems to be true. It however also is far from done. The glasses aren’t yet actually functioning. We cannot buy or use them yet. Still there are some videos out there which give us some insights. Not just the one from Google, but others.

A Dutch newspaper website collected the videos below to show what could happen. Parodies on Project Glass… Enjoy! (more…)

Email and PDF Google Analytics For All Users In New Interface

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It has taken a long time for Google to integrate this but the company finally announced that sharing reports by email and export rapports to PDF is now available for all users of the new interface. The new options were announced last month but as usual the roll out goes in phases. Also the beta label is still on it because Google is still working on some finishing touches.

If you are currently using the option to schedule a report to send to clients then this is the time to slowly start migrating these reports to the new interface. All scheduled emails in the old interface are not automatically available in the new interface because Google practically build the new system from the ground up.

This means you have to set all scheduled rapports again if you still want to send them. It will be a while before the old interface will sunset and by that time Google of course will send you a notification but if you have a lot of clients it might be good to start early.

On the other hand this also has a advantage (look at the bright side): you now have a moment to clean up all your scheduled rapports because maybe some mails can be dropped :-)

New Options

With the new system you also have some new options. First you can now decide which day to sent the rapports and you can set an end time under the advanced options (don’t know why this is advanced), for example you can set that you want to stop sending emails after six months.

Official: Google Affiliate Network Launches in UK

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Following a 4 year wait since Google Affiliate Network (formely DoubleClick) was established, today sees the offical UK launch of Google Affiliate Network, launching exclusively with our friends over at A4u. Following rapid growth in the US Google will be bringing its Affiliate Network across Europe soon, but initially the UK will be the base for activity as it starts the important step of understanding the unique needs of the local markets before expansion is continued.

You can look forward to the integration of many Performance technologies including Coull’s Video Advertising Network, Ring Revenue’s call tracking system, plus a host of data insights. Other Google technologies such as Google+, analytics and adsense will be key integrations, likely to make a very attractive offer to affiliates as Google battles for network market share. (more…)

Taking Your Kids to Work: Fun At Google in 1999

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Taking your kids to work is something special. Taking your kids to your work if your work is Google is something else.

Everybody knows the ‘reputation’ of the Google Plex. Working there is a treat. Whether or not that has become better or worse over the last decade is a different discussion, but back in 1999 it sure looked like a treat.

In this video an ex-Googler has taken his kids, back in 1999, to his work, which then was Google. He just started working there and took his kids to the office when nobody was there. It definitely is ‘just’ a home video, but it does give a little bit of insight into the ‘fun part’ of working for Google back in 1999.

Too bad the video is not embeddable on the site but we didn’t want to withhold it from you. Watch it here.

Are Google Going Ga-Ga?

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This is my first blog post for State of Search so I thought I’d write about something I feel strongly about, you know, something I can really get my teeth stuck into. For this reason, I’ve decided to write about Google. We talk about it, we read about it, we write about it, we love it, we hate it, we need it, but it seems that things are changing.

First there was Jeeves

It wasn’t that long ago that the internet was brand-spanking-new. I remember trying to find websites by simply typing in a guestimate of a web URL into Internet Explorer. I would try things like “www.surfboardsforsale.com” or www.thingstodowhenyourebored.com”.  Then somebody told me that I should try using a search engine. Wow! It sounded so amazing and sophisticated. Now I wouldn’t have to guess random URL’s any more, which is a shame really, I had a lot of fun doing that. (more…)

The Difference In Users Between Google+ and Facebook

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Google’s TV Ad in the UK was launched this weekend. It was clearly aimed at getting more users for Google+. But as someone stated in the comments of our Facebook page, who was it targeted at? Young or old users? And wouldn’t people who see it think “hey that’s Facebook?”. But Facebook and Google+ have different type of users.

For those who don’t know the difference between the users, students from the Fox School of Business made this infographic to explain the difference. (more…)

Google’s First Ever UK TV Ad: How Was It For You?

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In the US it is a more common sight: Google doing a TV ad. In 2011 Google even spent $70m on this kind of brand advertising. In Europe and in this case especially the UK however it is not that common that Google uses this way of getting attention.

This weekend however for the first time in their short history Google launched a TV ad in the UK. The ad was called “‘Google+: Tom” and is a commercial to promote Google+. The ad follows the Tom, an average Joe, through his life and how he shares that life in many stages on Google+. It has Benedict Cumberbatch reading ‘The Seven Ages of Man’ from Shakespeare.

The ad was written by Aidan McLure, Laurent Simon, Beth Bentley and Alex Heisz. It was directed by Simon Ellis of Mad Cow films. You can see it below. (more…)

Google Algorithm Changes in One View

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Google makes constant changes, over 500 a year. Not all of them are algorithmic (thank heaven), but some of the major ones are. It can be difficult keeping track of all of them. Here however is another overview of all the big algorithmic changes Google has made in the past 14 years.

We have seen similar overviews, but the overview that Outrider has made of the Google Algorithm Changes since the start of Google in 1998 until now is the best so far. (more…)

Google Introducing GMail Tap and Chrome MultiTask on April 1, What Did You Spot?

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Do you have a shortage in time? Would you like to do more in one day? Google might be here to help you out! Today, April 1, 2012, they launch two new features which will help multitasking like no other tool has before: GMail Tap and Chrome MultiTask.

With Gmail Tap you can write e-mails, even two at a time, using only two buttons and morse code, with Chrome Multitask Google lets you browse within Chrome with two mice… (more…)

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