Still remember the first Google Panda roll-out a year ago? A lot has happened since its first update, the search giant is keeping digital marketers on their toes with its latest algorithm changes.
It requires a mastery of how Google’s algorithms work, keeping in mind that this is hardly static as they are constantly changing. It’s without a doubt a dynamic and ever-shifting entity. SEO strategies therefore have to be adapted accordingly on a constant basis as processes are being modified. The search giant’s objective is to encourage webmasters to create relevant, dynamic and compelling content for their readership. The war against poor-quality websites has just entered its next stage aiming to target pages appealing to search engines rather than its human readership.
It’s core aim is to target over-optimized sites, in other words hunting down black hat practices: creating low-quality content and spammy backlink profiles focusing on gaming the search giant. (more…)