It has become a monthly drill now: Google posting their updates, the SEO community reporting on the updates. The ‘openness’ Google is giving us at least helps us bloggers to write about some things . But it also helps us get some insight in the number of changes Google is making daily. Last year at a conference I explained that Google makes over 500 changes a year. At this rate it is more like 700 changes which the search engine is making every year.
This month Google announced another 52 changes. The biggest one off course being “Penguin”, which is not mentioned in the post as such, but is mentioned separately as “our latest algorithm improvement to help you find more high-quality sites“.
All the changes are mentioned here, but I wanted to highlight a few which might be extra interesting to take a look at. Google clearly seems to have had a focus on local and fresh content push in the past month. Also we need to keep looking at our snippets. (more…)