Posts About ‘Google’

Google Puts Even More Focus on Local and Fresh Content

local-fresh-organic

It has become a monthly drill now: Google posting their updates, the SEO community reporting on the updates. The ‘openness’ Google is giving us at least helps us bloggers to write about some things ;) . But it also helps us get some insight in the number of changes Google is making daily. Last year at a conference I explained that Google makes over 500 changes a year. At this rate it is more like 700 changes which the search engine is making every year.

This month Google announced another 52 changes. The biggest one off course being “Penguin”, which is not mentioned in the post as such, but is mentioned separately as “our latest algorithm improvement to help you find more high-quality sites“.

All the changes are mentioned here, but I wanted to highlight a few which might be extra interesting to take a look at. Google clearly seems to have had a focus on local and fresh content push in the past month. Also we need to keep looking at our snippets. (more…)

Video Is The Winner In Branded Content Marketing

youtube-vimeo-image

Via Panda, Penguin and other subtler algo updates, Google are hammering home the message that content is everything when it comes to judging the worth of a site and how often they are prepared to return it in the search results for its target keywords.

Savvy marketers have been using a variety of methods for years to attract visitors, both on and off page but the latest report from ContentWise and the Custom Content Council shows that it is video content that is proving to be an invaluable addition to their branded marketing repertoire. (more…)

Opinions On The Google Penguin

Google-Penguin-Infographic-intro

The latest Google Update, which for a change is not named “Panda”, but “Penguin”, has again gotten a lot of webmasters and SEOs on their back heels. They are discussing whether or not this was a good thing, whether or not Google is to blame for websites losing their entire traffic and they are discussing what will be next.

All the discussion is interesting, in the end my opinion is: don’t focus it all on Google, make sure your traffic comes from many different sources. Submitinme decided to look at all the comments and put them in an infographic which you can find below. (more…)

Google Wave is Back, Called Google Drive And Gives Google More Grip

Google-Drive-logo

Google might be closing down a lot of features, they are far from throwing away all the work they’ve done. With the official launch of Google Drive last week Google revamped one of their old favorites: Google Wave.

In combination with other Google Products like Google Docs and off course Google+ Google now brings us Google Drive. An collaboration tool which has much in it from Google Wave, but is also another way for Google to get more grip on our lives. (more…)

Zerg Rush Easter Egg from Google, defend your search results!

good_game_google

Recently Google is occasionally hiding bigger Easter Eggs in the Search Engine. This started last year with the query ‘Do A Barrel’ roll which still works and lets you turn the page, short after that around the holidays the query ‘let it snow’ made it actually snowing on the page with results with a Defrost button to bring the results back.

In the past more smaller subtile Easter Eggs where hidden by Google in the search engine and other products. For example, for some time in many doodles there was a little triforce, YouTube contained serveral ‘eggs’, Google Maps at this moment has a small kayak Egg and currently on the homepage of Android.com there is a small Easter Egg hidden in the footer. (more…)

Friday Talk: Guy Winch on “Complaining the Right Way to Get Results”

This Friday we have a talk which is much different from talks we are used to at conferences like SMX, SES or SAScon. This talk is by Guy Winch, who is a psychologist, author, speaker and occasional stand-up comic. He wrote a book called “The Squeaky Wheel: Complaining the Right Way to Get Results, Improve Your Relationships and Enhance Self-Esteem”.

The book is said to be the “first science-based look at our complaining psychology.” Complaints? Yes complaints. Because most things tend to start with complaints. Managing those can really make an impact.

Try and listen to this talk not just as a person who might (sometimes, right ;) ) complain, but also as a marketer who can use this in a psychological way. (more…)

Its Search Captain – But Not as we Know it!

sinking-gondola

The last couple of weeks have certainly been interesting . If your like me, you will have spent many of the last couple of days evaluating the new search landscape that we now find outselves operating within. Since the turn of the year, we have seen a renewed focus from Google, with a number of far reaches improvements made to the search results, and with it a significant number of web operators impacted – some for the best – but for others it has significantly operated much of the search landscape.

In particular I would suggest there are three significant updates I think need significant focus, two of which were announced during the recent raft of Google announcements. When Google announced a number of improvements to their results back in late March, many of us had to dig dip to see which ones may affect us. However two stood out, namely that of ‘iotfreshweb’ or Freshness and about 20 or so points down the mention of an update called Google Venice (more…)

Be Careful Where You Put Your +1s, They Might be Domain Based

Google-Plus-1-Button-in-blood

The +1 button, are you using it a lot? Expressing your appreciation for a specific page you landed on. Just like the Facebook “like” button. It is a nice way of saying you like a page, and it has some other benefits, namely your authority showing up in the SERPS.

But you have to be careful, because it can have a totally different effect as well and you might show up where you don’t want to.

Now with the Facebook button you know that it might show up on your Facebook profile page, which means your friends can see that you’ve liked that specific page and if you go to a specific page you can see which one of your friends liked that page or website. Just look in the sidebar of State of Search and you will see some of your friends who liked this site (hopefully ;) ).

Google Plus largely works in the same way. You won’t see a “+1″ popping up in the G+ stream but you will see on a page if someone has +1-ed that specific page (also see the right sidebar). There is however one extra ‘benefit’ to a +1: they might show up in the search results. (more…)

Is Google in Android Trouble? New Accusations of Dominance Abuse

Angry-android-logo

According to the Guardian Ilya Segalovich, co-founder of Russia’s leading search engine, Yandex, has said Google is “abusing its dominance to shut out competitors in cyberspace”. Segalovich places his remarks in response to comments made by Sergey Brin almost two weeks ago in the same Guardian where he said web freedom is facing big threats.

Interestingly enough Brin apologized for the words he used in that specific interview only a few days after the interview on his Google+ page.

The Yandex’ founders remark is another sign that Google has some hurdles to take in Europe when it comes to the image of their dominance.

The remarks are largely aimed at Android, which has been under fire for the past few days with an Oracle patent case going against them. According to Segalovich Android is a “strange combination of openness and not openness” (more…)

No More Subscriber Stats, Robots.txt and Site Performance in Webmaster Tools

Ever since Larry Page re-took possession of the CEO position at Google we have seen more products and features being killed than developed at Google.

Under the name of “Spring Cleaning” Google announced another few features to be dismissed, this time in the Google Webmaster Tools. In the next two weeks we will be saying goodbye to features like Subscriber Stats, Robots.txt and Site Performance.

The features are mostly features which are not very much used by experienced SEOs. Setting up a robots.txt is basic 101 for most SEOs and they won’t need Google’s help for that. So taking that down makes sense. (more…)

Can We Still Trust Google?

Can-I-Trust-Google-intro

If there is one thing people are focussing on with Google in the past few years it is not their social efforts with Google+, it is not their improved search results with all the Panda Updates or the entry of Universal Search. What is it people are focussing on? It is whether or not Google still can hold on to the motto “Do No Evil”.

This motto has haunted Google more than it has benefitted them so it seems. Maybe there are days that Brin and Page wish they had never thought of that motto in the first place, because with every mistake they make when it comes to privacy or Google’s dominance people point at that specific motto.

The question off course is: is it true? Is Google still “no evil” or have they ‘gone to the darkside’? Can we still trust Google? That is a question which is tried to be answered in this infographic. What do you think? (more…)

Matt Cutts Going to the Roots: How does Google search work?

The webmastertools video Matt Cutts makes are not interesting for everyone. Usually the SEO’s already know the things he is talking about. For marketers who are relatively new to search however the video’s can be helpful for understanding the basics.

This week Matt Cutts again released a, what SEOs would call, “101″-video. In this video he answers a quite extensive question: how does Google’s ranking and website evaluation process works starting with the crawling and analysis of a site, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases. (more…)

Page 18 of 53« First...10...15161718192021...304050...Last »