So this is a post written on the plane so bare with me for a little. It’s thoughts put on paper, but I think it’s important. For the past year and a half I have been talking all over the world about Google’s Social Search efforts. How the search giant was, and still is, trying to embed social into search. At first my talks were about the social signals we were seeing, how Google was for example integrating Twitter results or how it was showing when and where someone was sharing a specific piece of content. That was even before Google launched Google+. And even then I was saying: Google is up to something more than just a Facebook clone.
I showed some of my findings and conclusions at SMX 2011. Soon after that Google+ launched. It sure as hell looked like a Facebook clone, and don’t get me wrong, if Google would be able to push out Facebook, they sure would, but still Google+ is much bigger than a social network. It is much bigger than a Facebook competitor. I actually wrote about that back then as well, explaining what Google+ was really all about.
In the past few months, well, to be honest ever since Google+ launched, I have heard a lot of complaints from marketers about Google+. These complaints are mostly about the social network part of Google+: too little numbers, not enough functionalities, not enough engagement, you name it, all the complaints were there. And the funny thing is: they were all true. But now I believe it is time to stop complaining and get to work, you might be too late already. (more…)