Posts About ‘Google’

Friday Talk: Google+ From a Business Perspective

Google+, some love it, some hate. Some believe it’s the best thing that ever came out of the Google offices, others believe it’s the ultimate failure. In a presentation at the end of 2011 at Ad Tech New York Google Head of Social Advertising Products Christian Oestlien discusses the business opportunities of Google+. How to get closer to your customers using Google+.

He maps out the company’s vision for putting people at the center of the web experience and the opportunities it creates for marketers to engage customers in new, better ways.

Google Continues to Personalize and Change Search

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Want to get your results as personal as possible? Google is going to get you there. They’ve already personalized results in a big way without you having to do anything. In a ‘field trial’ they are now giving you even more personalization: find your e-mail in Google search.

This is just one test which Google is performing, but they are doing a lot more. In a blog post yesterday they announced this trial, but also a new addition to “Knowledge Graph” and enhanced voice search on Android, which will make sure Google understands even a bit more about you. (more…)

Google Must Reveal Which Bloggers They Pay

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Well this is going to be interesting. Google and Oracle have been ordered by a US judge to reveal which bloggers they have paid. They have to open up which bloggers are ‘on the payroll’ before August 17.

The ruling comes out of a hearing about intellectual property in court. The judge is concerned that any payments done to bloggers or journalists might have influenced analysis about the companies.

Google has already told the BBC it will comply with the order, which means they will be telling the judge, and with that the rest of the world, who they have paid. (more…)

What Google Wants vs What SEOs Want

Google vs SEO

A recent image shared by Carla Marshall from Sorbet Digital demonstrated to me how adversarial the relationship between Google and the SEO industry has become (see image below).

Google is basically waging a propaganda campaign of fear, attempting to weed out SEO agencies that use tactics Google doesn’t agree with by fueling paranoia and suspicion in our clients. (more…)

Give us Your Restaurant Results in San Francisco!

SES San Francisco is coming up next week and I will personally be there for several reasons. First of all I will be making videos there, together with our friends from Linkdex. But I will not just be there for State of Search, but also as one of the ‘experts’ on the Roundtable forums. I will be talking there about international search and differences in international SEO.

So you can see that the ‘theme’ for SES San Francisco in my case is very much focussed on international differences, Geo location, something Pete Young talked about yesterday as well. And for that I would like your help, to make something really nice for SES San Francisco. (more…)

Split Second Search

An infographic from Google (yes really!) about their search engine. It shows how a search on the site goes, from how a query travels 1,500 miles at nearly the speed of light to different data centers around the world, eventually to ranking its results.

Google’s EU Anti-Trust headache has just gone mobile

Louis

As I’m sure everyone is aware over the past few months Google has been conducting talks with the EU about the abuse of dominance claims from several companies including Foundem, Microsoft (surprise surprise) and a few others. The complaint largely centres on Google favouring their web real estate in the natural search results over the competition. (more…)

Pay Per Click Taking Over The Search Results

The nice guys at Wordsteam have put together this infographic which takes a look at the impact that more prominent PPC ads are having on the average Google searcher.  There is no doubt that the paid search ads are now taking over much more real estate in the search results and the results they have found are incredible!

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Google Experiment Lets You Share Results Directly on Google+

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A new experiment from Google lets you share pages on Google+ directly from the search results. I personally haven’t seen this option yet but Berian Reed, head of search marketing AutoTrader UK spotted the ‘Share on Google +‘  after performing a search.

As you can see in the screenshot below the option is placed to the right after the URL of the search result  where currently the +1 button is placed. After clicking the button you can add your own comment and choose circles before sharing on Google+.

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What Should Marissa Mayer do at Yahoo?

10 months ago by Bas van den Beld 1 Comment
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Marissa Mayer’s move shocked a few people, made some eyebrows frown and made a lot of people think: what on earth is she doing? But what will she be doing is one of the big questions.

In the past few years new CEO’s have always given their views on what they believe they should focus on at Yahoo. No doubt Marissa Mayer will shortly come with a similar statement. What that will say we will have to wait and see, but in the meanwhile we can think about things she can do ourselves. So we’ve asked our blogging team and we’ve asked you on our Facebook page to tell us what you thought Marissa Mayer should do on her first day at Yahoo. Here are the answers: (more…)

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