I like most Mondays after football sat watching Channel 4′s Gordon Ramsays Kitchen Nightmares. For those that don’t watch this – particularly the US version its well worth a watch if not to revel in some US loving for the evening. Its not often I watch these programmes and can relate back to SEO but for some reason last nights episode seem to relate back to SEO – particularly in the light of recent changes to SEO.

What I am referring to is the barrage of Google updates which SEO’s have had to deal with over the course of the last 12 to 24 months. In that time, SEO has changed immeasurably – some would say for the worse, but when one surveys the SEO is approached certainly at an agency level, one can only say these changes have been for the positive. There’s no doubting snake oil still exists – and one would certainly be foolish to think that bad SEO doesn’t exist but in terms of a more mature approach to marketing things are certainly better than they have ever been – If only Google would work out accountability doesn’t just apply to channels which provide Google with revenue. (more…)