Google is working on improving Webmastertools. There seems to be more integration with for example Google Analytics and they are delivering more ‘service’ to website owners by handing them information they didn’t ask for.
Yesterday Google announced the latest improvement in that. They are now warning site owners if Google thinks a page is considered to be duplicate content and therefore not showing up in the search results. (more…)
We all know the videos in which Matt Cutts talks about Google changes and answers questions from Webmasters. Here is another one. But this one is kind of special. Because does Matt Cutts actually mean it when he says Google is good at blackhat, or spam?
Matt Cutts answers questions on the GoogleWebmasterHelp channel. In this question he answers a question about what to do with your strategy in 2011. He names the obvious ones: speed, control of the CMS, internal linking and internal education. But he ends with a big one: social media marketing. He doesn’t say Social Media is part of the algorithm though, just that it influences readers and possible bloggers.
With the discussion about JC Penney firing up around blogs and websites in the United States it is interesting to know what Google’s policies are when it comes to penalizing. Not just when a penalty is given, but also when it will be lifted. Google figured that it should be answering questions about this in their Google Webmaster Help videos. So Matt this week told us how penalties are lifted.
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