On November 24th I gave a talk on SEO for Ecommerce at the annual SAScon mini-conference. Below I will expand on some of the points I made during that talk.
Focus on the money
While for many sites a solid long-tail SEO strategy is important, budgets are often tight and we need to make decisions about where to spend our efforts. For ecommerce sites this is a relatively straightforward decision: focus on the keywords that bring in the biggest rewards.
So you need to identify your top earning keywords and make sure your on-page optimisation and linkbuilding efforts are directed there, aiming for top rankings and a maximum share of search volume. (more…)