Google has come in for a lot of criticism over the last year or so, some of it justified, some of it not so. Whilst it is unrealistic to expect and assume that Google is and potentially can be a perfect entity, I for one would certainly suggest there is some room for improvement within the current resultset both in terms of quality of results and support for existing products.

Sometimes struggles to focus
There isn’t a day that goes by where we don’t see something new in our search index, whether that change be algorithmic or increasingly structural within the search index. From the addition of comparison ads to new layout to cater for local searches to the integration of local – 2010 was certainly a bumper year for changes. (more…)