Wow – Google have been busy boys of late. Just when you think you can relax, a new raft of changes come sweeping through the search results. Google Instant has been probably the biggest change of recent weeks, however a recent post by Patrick Altoft suggested further changes are on the way, many of which could significantly impact our behaviour on the mainstream search results.

In particular some recent additions to the search engine pages would appear to encourage users to be able to make more of a decision before they even land on the site, something I remember my colleague Jon Myers talked about during SES a couple of years ago – however much of that was based on paid search, whereas a number of the recent tests have impacted organic search far more than that of paid search. These include: (more…)