Google+ is Google’s Social Network, or at least, that is what we all think it is. It is Google’s effort to push out Facebook and to be the biggest not just in search, but also in social. But in fact Google+ is not intended to be that Facebook killer. Yes, off course, if Google gets the chance, they will definitely try to beat Facebook. But Google+ in fact is more about data: it will be part of every Google product in the future.
If you listen carefully to what Googlers are saying you will get some nice insights into what the intentions from Google are. They are going to change the online world with Google Plus and the crux is data, identification, personalization and integration.
Note: this post has been edited since it first was published in July 2011, just after the launch of Google+. The essence of the post is still the same, but information which enriches the post has been added. (more…)