Posts About ‘Google Analytics’

Ouch Google: Random Sites appearing as popups in Google Analytics

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Things at Google are not really going smoothly at the moment so it seems. There is lots of talk about privacy, Google not living up to their mantra (don’t be evil) and they are looked at with a lot of critical sight.

The finding which Col Skinner (aka @SEOSherlock) did and which was ‘broken’ on the 3 Door Digital website by Alex Moss sure will not help. Google seems to have made a huge mistake in Google Analytics which could have major privacy consequences. Clicking on a link in the exit pages overview opens up a random domain. (more…)

Isn’t Online Shopping Supposed To Be Easy?

Online shopping, everybody does it these days. Because it’s a lot simpeler than going to the store, right…? In some cases it isn’t. And as a site owner you should look at how your customers behave on your site. Where do they ‘check out’? That is the message in this commercial video by Google to promote Google Analytics.

Google Analytics Premium a game changer?

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Last week, Google launched Google Analytics Premium. An enterprise solution for some of the largest customers that currently use the Google Analytics free edition. These customers have specific needs that Google Analytics could not meet previously. Yesterday, one of the few selected Premium Resellers, Cardinal Path presented Google Analytics Premium with a 1 hour webinar and Q&A.

I will summarize the session for our readers. (more…)

Google Analytics presents new interface, premium package and real time data

Since the launch of the newest version of Google Analytics users are eagerly waiting for new features presented by Google Analytics. Slowly it’s developing towards the complete package we’re all hoping for. Thus far Google already added site speed measurement, multi-channel funnels, and linking multiple AdWords accounts in the new version.

Yesterday was a busy day at the office for the Google Analytics team. They introduced a few new and very interesting possibilities in a short time. We will discuss the below. (more…)

Google Analytics Can be Used in Germany without Complaint

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The Germans have a long history of privacy matters, even outside of the Internet. They are especially keen on protecting their citizens from unwanted collection of data. That has lead to some strange situations, like for example people opting-out their houses from Streetview and then talking about that, with a picture in front of their houses, in the German newspapers.

One of the ‘targets’ of this privacy-sensitive policy has for a long time been Google Analytics. A few years ago it even looked like the Hamburg Data Protection Officer was going to get Analytics declared illegal in Germany. The Data Protection Officer has been working with several commissions and webmasters, as well as Google, to come to a solution. They have now declared officially that Google Analytics can be used in Germany without complaint from the German data protection authorities. (more…)

Google Analytics rolls out Multi-Channel Funnel reports for all accounts

Google has announced that as of yesterday (August 24) all Google Analytics accounts will have Multi-Channel Conversion Funnel reports available. Previously available to only a limited amount of accounts, Google has now decided to roll out this feature for all users in the new version of Google Analytics.

Below is a short video from Google explaining what these Multi-Channel Funnel reports are:

(more…)

Google Image Search traffic is ruining my SEO reports

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In case you missed it, a few weeks ago Google seems to have made a quiet change to how Google Analytics records visits coming from Image Search results.

Whereas previously Image Search showed up in your Google Analytics as a referral visit – and thus allowed you to easily filter it from your reports – now it seems Image Search visits are part of the organic search traffic in your Google Analytics reports. (more…)

Measure your +1 metrics in WebmasterTools and Analytics

Google-Analytics+

Google + is here, big time. If it will become a success or not, we’ll have to wait and see. But Google doesn’t stop there. It is just the beginning actually.

One of the first things they’ve rolled out after Google+ is the ability for webmasters to track and measure their +1 buttons, both in Analytics as in Webmastertools. Social Engagement has really become the main focus for Google. (more…)

The thoughts behind the new Google Analytics

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March 17th of this year Google announced a new version of Google Analytics. And to my surprise on State of Search we never posted one single article about this new version. A few weeks ago I attended the Google Analytics User Conference in Amsterdam where representatives from Google explained the vision behind the new Google Analytics.

There I learned a little more about the thoughts behind the new Google Analytics and the views from Google on the future developments for the analytics package. In this article I would like to create some insights in these thoughts. I will use quotes from Googlers to illustrate their thoughts on the new Google Analytics. (more…)

London SES – Deep Dive analytics – When Bounce Rate No Longer Floats Your Boat

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Matt Bailey: Founder of Site Logic focused on missing pieces

Matt started by saying you need to establish how you are to be measured at the beginning of every project. Define how accountable you are to that. There may be things that are out of your control. Increased leads don’t necessarily mean increased profits so make sure you have an accurate picture.

Defining your lead value is vitally important and working out what it is based on is essential in the planning phase. If you are held accountable to the revenue generated you need to incorporate your analytics into a CRM and question the data that comes back from the CRM.
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Google Analytics introduces “Major Contributors”: find out what is causing traffic changes

Google Analytics for many is a highly underestimated tool. My guess is that still the major part of the Analytics users ‘only’ looks at the incoming traffic numbers. How many visitors did we get yesterday? The question “where did they come from” even is too much information for some.

Luckily there are others who do understand the full potential of the free analytics tool and use all the features Google is giving us. And those users will be happy with the latest change Google made to Analytics: “Major Contributors“. (more…)

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