One of the major subjects these days is privacy. With everything being tied together, behavioral targeting being at its peak and Google and Facebook playing with their policies, many are focussed on whether or not our privacy is secured.

Google plays on this by using what they know into their benefits, making us feel we are secure. One of these measurements for example was SSL Search, which is terrible for marketers, but really works for the ‘feeling of security’ people have, even though it hasn’t helped their security for one bit.

Yesterday Google announced a new ‘feature’ which can be seen in the light of ‘showing they are open’. Google now gives you “Google Account activity”: an extra option where you can see what you have done, and what Google stores from that. (more…)