The question ‘what will be the Google Killer’ has been asked many many times over the past decade. The answer continues to be the same, there will be no ‘one’ product, which will ‘kill’ Google. If Google gets killed, it will not be by a competitor but by themselves, for either growing too big, not doing what the end-user wants or losing focus for example.
Still, there will be a ‘new Google’ one day. It might not even be a search engine which will be that new kid on the block. And you could even say Facebook or Twitter are examples of ‘new Googles’ already. They haven’t killed Google, but sure are examples of other new initiatives which can be successful and who deliver part of the answers we are all looking for.
When it comes to ‘search’ the ‘new Google’ or the next ‘Google killer’ might come from a different direction than a straight forward search engine. Could it be Siri? Or maybe Bing has something up its sleeve? But it could also be coming from a complete different direction. Shazam for example. (more…)