Posts About ‘fusionmex’

Bryan Eisenberg on “Using Google To Lift Your Conversion“

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At Fusion Marketing Experience it is all about experience (the title says it all right?) and how you should look at different channels and integrate them: Think about what you are doing.

When it comes to both ‘experience’ and thinking about what you are doing Bryan Eisenberg is the person you want to have opening the day on your conference as keynote speaker. He shoots tips like he’s shooting hail and will get you wide awake early in the morning.

His keynote on day 2 of Fusion Marketing Experience was a talk about how you can better optimize your PPC efforts by looking at who you are targeting. The good thing about this talk however is that everything he explained can simply be transferred to any other channel where you can do the same. (more…)

State of Search radioshow – episode 90: Lee Odden about Optimize, Win A Copy!

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A very special radioshow this time where Bas was joined by Lee Odden. Lee has just published his first book called “Optimize“. Bas asked questions about the process of writing the book but both of them also discussed the content of it and ideas behind it.

It was discussed how important it is to tailor content to the needs of the visitor, how important it is to use the language a visitor uses and how “being optimized” is a state of mind, a strategy and a tactic all in one.

On top of that Lee kindly offered to give away a free copy of the book, what you have to do to get that copy you can read below.

You can listen to the show below. (more…)

Gerry McGovern: Keywords bring you to a website, carewords bring your through a website

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Gerry McGovern is one of the speakers at the Fusionmex conference tomorrow in Antwerp. Gerry is the founder and CEO of Customer Carewords.

He is widely regarded as the number one worldwide authority on helping large organizations create more customer-focused websites. Organizer Jean Paul De Clerck talked to McGovern. Part of the interview you can find below. (more…)