In the past few years many have discussed the possibility of Facebook going into search. After all, the Social giant has got an enormous user base and has the knowledge of who and what you like so it would be interesting to see if they could give you the right ‘answers’ on your searches.
Many have said that Facebook and search would not work, either because search is ‘a whole different ballgame’ or that people don’t go to Facebook to search, but to interact with their friends. On top of that Facebook has a deal with Bing so the ‘need’ to do search isn’t as big.
But like Google changes, so does Facebook and wherever there lies opportunity they will not hesitate to grab opportunity, as long as it is connected to what the ‘business’ does. And so now we see Facebook getting into “search”, but not as a ‘regular’ search engine, but closely related to that what they were already doing: local search, recommended by friends. And with that it is opening up another channel for their Facebook Offers. (more…)