Never like today SEOs and Internet Marketers had so many tools about practically every aspect of their job. Maybe there are even too many tools, and – as if we were magpies – we instantly desire to experiment with every new little toy coming out in the market.

Surely that is my instinct, but I must confess that at the end I don’t use dozens of tools, but just those few, which were able to demonstrate their value on the long run:

• Screaming Frog SEO Spider (did you have saved this bible by SEERInteractive?);
• Link Prospector and Ontolo;
• SEOmoz Pro Tools (including Open Site Explorer) and Majestic SEO
• Buzzstream
• Buffer
• Trello
• Followerwonk

Obviously, I cannot forget Excel, in my case powered with the SEOTools for Excel plugin by Bosma and the SEOgadget Links API Extension for Excel.

Of those tools, the one I see myself using more and more everyday is Followerwonk. That’s also due to my professional “mutation” from being a pure hands-on freelance SEO consultant to being more a strategic Internet Marketing consultant. (more…)