Posts About ‘Fantomaster’

Automating Twitter Content by Ralph Tegtmeier aka @fantomaster

automation

We are closing our very successful Integration series with a bang. The last guest post is written by no other than Ralph Tegtmeier. He is more know as “Fantomaster” in the industry and not just one of the biggest expert when it comes to automation, also an allround nice guy who I consider to be a good friend in the industry. Ralph writes, what else, about automating Twitter.

Here’s a quick bare bones breakdown on how to automate content generation and distribution for Twitter. Yes, there are plenty of other viable solutions and approaches, tools and techniques. However, the purpose of this article is merely to demonstrate how easy it can actually be to run powerful Twitter campaigns in as efficient a manner as possible without having to pay through the nose. There’s no ambition to list and critique every option under the sun here. So if your favorite service or app isn’t mentioned, that’s not to imply it isn’t any good or something – go ahead and use whatever you’re comfortable with.

Also, please note that this is about specific, Twitter targeted content only. Hence, I’m not addressing the various tools and services that enable you to auto- or crosspost e.g. your blog feed, your YouTube favorites or your Facebook wall to Twitter. Obviously, this form of content recycling can easily be automated via a slew of great options, but that’s not our topic here. Also, if you’re looking for yet another intro on how to ramp up the number of your Twitter followers by spamming them on auto pilot with purportedly “relevant”, keyword driven promo messages, please check elsewhere. (more…)

Integration Series: Get Ready For Part II!

SOS-Integrationseries-oval

Last week we started something very special: a guest post series of one post each day by somebody either in the search industry or outside of the search industry. But not just any kind of guest post. All the guest posts have one overlap: the topic is set on “Integration”.

Integration of all different marketing channels is necessary to take that next step. We have to stop seeing “search” or “social” as separate entities and make them part of the entire marketing strategy. And that is what our guest posters are talking about!

So far we have seen some magnificent posts appear on the site. Bryan Eisenberg yesterday took Steve Jobs as an example of how Marketing integration can be done, while Kate Morris the day before looked at Journalism. The series last week was opened by Julie Joyce who took her own profession, linkbuilding, as a starting point. Sam Noble also took her profession of brand management as starting point with a look at the impact of Social on Search, while Sara Andersson before her looked at something which everybody should be looking at: user intent.

Now it is time to introduce to you the next group of guestposters who will be writing on State of Search in the next period! Again some fine fine names!
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A summer interview with… Ralph Tegtmeier (@Fantomaster): do “privacy sanitization”

There are many great search-experts out there. We decided we wanted to give some extra attention to some of them. Therefore we will be interviewing some of these experts. During the entire summer you will be served with short interviews with influential people in the industry. You will be seeing interviews with the likes of Joost de Valk, Marcus Tandler, Chris Sherman, Mike Grehan and Danny Sullivan, and off course our bloggers! Be aware that some interviews will be published in the newsletter!

Today: Ralph Tegtmeier aka fantomaster of fantomaster.com (more…)