Posts About ‘Facebook’

An Average Day On Facebook

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Most internet marketers can hardly imagine a life without Facebook anymore. Even more youngsters would probably not know what to do with their lifes when there was no Facebook. Facebook is their life.

But what do people actually Do on Facebook? Do they share, read or just like stuff? This infographic looks at what people actually do on Facebook. Did you know for example that ‘only’ 26% of users ‘like’ another users content, where 53% actually comments on other peoples content? Gives you a different view on the importance of likes doesn’t it?

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What and Why Facebook Users “Like”

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We all want likes! As much as possible! As quickly as possible! This discussion is one which we could talk about for hours: do likes really matter? Maybe not as much as we think? Or maybe we are making them important by wanting them?

But since we’ve decided we want as many as possible likes as we can, we might as well figure out how to get them. And chances are that if you know what people usually “like” you also know what they might “like”. (more…)

How Facebook Affects Your Relationships

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We’ve all seen it happen. You change your relationship status on Facebook and everybody is all over you. Even if you have been married for 10 years and never filled that in on Facebook and you do know, people will think you just got married!

But there is more. Did you know that you can filter between the different kind of people on Facebook? Do married people post differently than singles for example? And does Facebook actually have an influence on your relationship? This infographic goes into that topic.

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Update: Google Indexing Facebook Comments. Confirmed by Matt Cutts (Google)

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Update: Google’s Matt Cutts has confirmed that Google is indexing the comments (see below).

Google seems to be indexing Facebook comments which are used on blogs. The Facebook Comments are setup using Javascript and iFrames which usually should prevent it from being indexed. The website Labnol.org however found some comments on TechCrunch which are indeed being indexed.

Some tests show however that not every comment is being indexed. So far we can see that the profiles that are indexed at least have to be open to the public and permit subscriptions. But even then not every comment is indexed. (more…)

5 simple-but-effective SEO/Social tactics I’ve seen over the last month..

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Happy All-Hallow’s Day State of Searchers! Or All Saints Day for those that prefer. Let’s start this post with a little ‘Did You Know’ fact just to ensure it is educational from top to bottom. So, did you know…

“In Western Christian theology, All Saints Day commemorates all those who have attained the beatific vision in Heaven.” (Thank you wikipedia). That sounds pretty special to me, a vision of happiness, perfection and clarity. One can dream eh.  But on that note, how about a little happiness and clarity closer to home? SEO heaven?

Yes that is my rather awkward seguing into the main event, some great examples of simple linkbait or visibility tactics that I’ve seen in the past few weeks. Rather than theorise or show amazing examples/ideas that are nearly impossible for the average company to implement, I thought I’d share some examples of marketing tactics that I’ve been impressed with recently simply because they were so very, well, simple. (more…)

Search Marketers Get Alerted Most Through Twitter, Then Facebook

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At State of Search we are working hard on improving the site to fit the needs of the people who visit the site. So every week we ask them a question on Facebook about how they like to read not just our site, but sites in general. That way we have an idea of what our readers like and how we should or should not approach them.

In our weekly Facebook question this week we looked at how people who are connected to State of Search (mostly SEO’s and marketers) tend to find specific posts on the web, how do they get alerted to the posts. The answer to this question was easy for most of the respondents: Twitter rules. (more…)

Has Google+ missed the boat?

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I was involved in the State of Search radio show this Tuesday night with Bas and Roy, something I have been fortunate to have been involved with on a number of occasions. During the conversation, we got onto the subject of Google+ something which has had a lot of noise over the last couple of weeks for a number of reasons not limited to Google engineers venting with others outlining the perceived decline in Google+ takeup over recent months.

I have to say, I was one of those that was very exciting at the thought of Google+. My personal thoughts are that the hangouts and Huddles are a great idea – yet something stops me from fully engaging with the product. I know I am not the only one – talking to many colleagues and industry peers it is clearly apparent that take off isn’t what many of us thought it would be – and the general public appear to be of a similar perception. I should add at this point that I am not saying Google+ is on its last legs – just that it certainly isn’t fulfilling its potential. (more…)

Google vs Facebook: the Privacy Battle

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We probably don’t know half of all the stuff Google and Facebook know of us. And we probably even don’t want to know how much they know, because it would scare the **** out of us all.

This infograpghic at AllFacebook takes a look at who is worse, Google+ or Facebook. (more…)

Facebook pulls review functionality from pages – next steps for SMBs

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Last week admins for Facebook pages that were utilizing the Reviews application were warned that this functionality (along with discussions) would cease to exist from the 31st October, with Facebook taking the official line that:

“We’ve found the best way to encourage conversation and feedback is through posts and comments on your Wall, so we’re removing the Reviews and Discussions tabs for now.  We’re working hard to help you moderate, filter and manage content in one powerful place.  Stay tuned.

You won’t be able to access your reviews and discussions once they’re removed, so please save this content if you’d like to keep it for future reference.

On place pages with a location, fans can still write a recommendation for their friends or others from the right-column that says Recommendations” (more…)

When To Time Your Posts on Social Networks (infographic)

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If you are simply using Facebook or Twitter as a consumer you probably don’t think about when you post something. It just comes to you and you do it. As a marketeer however it is smart to think about these kind of things. When is the best time to send out a tweet? When is there more competition of Tweets or Facebook updates to compete against? An overview. (more…)

Facebook Getting into the Data: Read, Listened, Watched, And Want Buttons

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This week Facebook has its famous F8 Conference. And the expectations are high as they always are. This year they might even be a bit higher. There are rumors that Facebook will be announcing quite some changes.

Next to a possible redesign and social music services, Facebook might be launching some new buttons: “Read”, “Listened”, “Watched” and “Want”. The buttons will be similar to the well known like button. (more…)

Facebook and Google – who influences who?

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This is a guest post by Marcus Tober, co-founder and CTO of Searchmetrics, the world leader in search analytics software. As the company’s CTO, he is responsible for advanced technology research, product development, and SEO consulting programs. 

The link between the main social networks and Google rankings is a complicated one. For example, do pages with lots of shares and likes in Facebook rank better in search engines or is it the other way round? Earlier this year Rand Fishkin of SEOmoz analyzed various data points that did show a correlation between Facebook Shares, Likes and Comments. This led him to conclude that Facebook could indeed be impacting Google’s SERPs.

We wanted to look at this in more detail so we checked our own Searchmetrics data from Germany. First we looked at the 20,000 most important keywords (based on different weighting factors like for example search volume) in Google Germany’s index. From that we analyzed the top 30 URLs on each keyword – what was the Facebook activity in terms of Shares, Likes and Comments on these pages? (more…)

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