A startup is not a guarantee for succes, but there are some who ‘made it big’. Take a look at these startups who made it to a billion dollar valuation from the start date of Facebook. (more…)
State of Search
Posts About ‘Facebook’
State of Search News Update: What happened in week 7
A lot is happening in the world of search and social and as you know State of Search is not a news-reporting site but a site that interprets the news and looks at why something is happening and what that means to you.
That doesn’t mean however we are not interested in the news. In this post we will bring the top stories of what happened last week with links to articles around the web. So you will know what you’ve missed. (more…)
State of Search News Update: What happened in week 6
A lot is happening in the world of search and social and as you know State of Search is not a news-reporting site but a site that interprets the news and looks at why something is happening and what that means to you.
That doesn’t mean however we are not interested in the news. In this post we will bring the top stories of what happened last week with links to articles around the web. So you will know what you’ve missed. (more…)
Personas and the Facebook Graph Search
When I was working in the TV industry between 1997 and 2003 and my job had nothing to do with Internet Marketing, one of mine biggest problems was identifying clearly what our real target of paying viewers was. Usually we were relying on market research and on audience analysis based on data collected by Nielsen and other sources.
The definition of who were our potential viewers was quite empiric, though, and gut was playing an important role.
In some cases that was enough: for instance it was relatively easy to paint a set of typical users for our Classic Movies Channel (CineClassics). And not that hard was defining the same for the Classic TV Series Channel (Canal Jimmy). But that investigation was harder in the case of our generic Movie Channel (CineCinemas).
Over the base of that studies, a person like me, in charge of planning the channel scheduling and buying the TV rights of movies, documentaries et al, I was able to create the most compelling possible programming (and win few TV awards as well). (more…)
State of Search News Update: What happened in week 5
A lot is happening in the world of search and social and as you know State of Search is not a news-reporting site but a site that interprets the news and looks at why something is happening and what that means to you.
That doesn’t mean however we are not interested in the news. In this post we will bring the top stories of what happened last week with links to articles around the web. So you will know what you’ve missed. (more…)
Facebook Growth Biggest Outside of US and UK: Look at Brazil and India
Is your focus when it comes to social media set to the right country? It might not be if what you are targeting is the Western ‘civilised’ world.
Where many brands still focus on the US, UK and Western Europe a lot can be said for turning your head to face other directions: East, towards India, towards Central and South America and South East of Europe. We know Facebook is, are you? (more…)
State of Search News Update: What happened in week 4
A lot is happening in the world of search and social and as you know State of Search is not a news-reporting site but a site that interprets the news and looks at why something is happening and what that means to you.
That doesn’t mean however we are not interested in the news. In this post we will bring the top stories of what happened last week with links to articles around the web. So you will know what you’ve missed. (more…)
Facebook rolls out Conversion Measurement for all Advertisers
Facebook is ‘growing’ up and is using the data it has on their users not just for their own purposes anymore, but they are sharing that information, whether it is with Graph Search, or with their advertisers. Yesterday Facebook officially announced that conversion tracking will be rolled out to all advertisers.
Everything off course has its reasons and it seems like Facebook is now really trying to to just be a social network anymore, but it is much more (yes, it was already, it is just speeding that up) taking the route of the advertising network. Yes, just like Google. (more…)
State of Search News Update: What happened in week 3
A lot is happening in the world of search and social and as you know State of Search is not a news-reporting site but a site that interprets the news and looks at why something is happening and what that means to you.
That doesn’t mean however we are not interested in the news. In this post we will bring the top stories of what happened last week with links to articles around the web. So you will know what you’ve missed. (more…)
Facebook Graph Search: Marketing Opportunities and a Potential Privacy Nightmare
There it finally was, the news of Facebook launching a search engine. Not the ‘Google Killer’ some expected, or maybe hoped for, but interesting nonetheless, as a search engine within the enormous amount of data that Facebook holds.
It is a database and a feature full of possibilities. But with that it is also a feature full of dangers. Jeroen yesterday already pointed at some very interesting questions that come with the launch of Facebook Graph Search. And to my surprise, he was one of the few.
Most people (bloggers) focus on the what of the new search: what is it, how cool is it. Some look at the why (is it to compete with Google, to get more advertising money). Only a few look at the consequences of the new feature. And based on some testing Dutch Internet Expert Henk van Ess did, these consequences can be big. Really big. (more…)
State of Search News Update: What happened in week 2
After a few weeks off because of the holiday we are back with our news update. A lot is happening in the world of search and social and as you know State of Search is not a news-reporting site but a site that interprets the news and looks at why something is happening and what that means to you.
That doesn’t mean however we are not interested in the news. In this post we will bring the top stories of what happened last week with links to articles around the web. So you will know what you’ve missed. (more…)
Mobile Represents 20% of Facebook Advertising
It has taken Facebook a while and it was one of the concerns when the company went to the stock market but it seems they are finally taking steps when it comes to mobile. Not mobile as in a fantastic application (even though that has improved they still have a long way to go there) but there where it matters most for those interested in the money behind Facebook: advertising. The steps are small, but they are there. Still the desktop is still the biggest thing for Facebook.
Global social marketing platform Kenshoo this week reports that after a research they performed looking at more than two million Facebook ad clicks and conversions they conclude that mobile now represents 20.3 percent of overall Facebook ad spend. (more…)
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