Bas and Roy did a great show this week with just the two of them. They discussed many different subjects from changing jobs to deleting your Facebook accounts.
Jason Calacanis has a reputation of a loudmouth. That reputation makes that many people either hate him or love him. But it does make that he gets attention at those moments he wants the attention. And Calacanis has done it again, this time by pointing his guns at Facebook. As always he doesn’t hold back, but we also have to wait and see if anything will actually come from it.
So what is going on? In his newsletter, which he started when he decided to stop blogging (which in fact he didn’t, his e-mails go straight to his blog), he makes the analogy between a poker game and what Facebook is doing. Calacanis claims Facebook is overplaying their hand. (more…)
Once again a very special show this week. As guest Roy welcomed Sander Tamaëla, SEO consultant at OnetoMarket and conversion specialist. Later in the show Bas joined in, straight from SASCON where he also grabbed a couple of speakers to give their opinions.
In the first part Roy and Sander discussed conversion optimization. After the first break Bas joined in. The SASCON conference was discussed and the subject turned to Facebook and privacy issues.
Last week Facebook announced their new ‘Like’ feature, which is supposed to make the web even a bit more social. But this likable feature, which without a doubt will generate even more traffic for some sites, also raises some privacy questions. The service connects different sites and makes surfing probably more pleasant but in the meanwhile gathers a lot of information on what you are doing on the web.
Everybody has got their eyes on Google when it comes to privacy but Facebook might very well be a bigger threat. I explained last week how the “Like” functionality connects all the dots and has Facebook ‘control’ you over different sites. With Facebook however there is another big problem: you never know what they’re up to. They change their privacy rules once in a while, which makes it difficult to keep track of what they are doing. The new way is opt-out, both with Facebook as with Google, which means that you are automatically ‘sentenced’ to join in. And if you don’t know that you can or don’t know how to opt out you have a problem. Sounds big. But do we really care? (more…)
The world wide web used to be simple: you had websites and you had Google indexing them. Based on the ‘Google formula’ they would rank in a way Google thought was best, and we’d agree. Ok, this might be a little bit exaggerated, but its the essence of how we work with Google. Yesterday at the Facebook f8 conference however things changed.
Google is one of the biggest players, if not the biggest player out there. There have been many over the past decade who have tried to compete with the search giant and none of them really succeeded. Bing probably made the most impact, but only because it won a few percentages of market share in the search area. But now Facebook has stepped in. And they make a very good chance of ‘beating’ Google when it comes to web dominance.
Facebook announced several new features with the new Open Graph API, the social plugins and the Open Graph protocol as biggest changes. These elements are supposed to change the way we look at the web. Using this API Facebook will try to integrate websites and applications with your social network. This will mean different ‘points’ on the web you use are connected using your social circle. As Zuckerberg said: people are connecting the web, not links. (more…)
At Search Engine Strategies New York I got the chance to talk to many different people from all over the world with all different perspectives on the industry and on Search Engine Strategies in specific. I interviewed Jonathan Allen, director of Searchenginewatch, Mel Carson, Microsofts European adCenter Community Manager, our very own Lisa Myers, CEO of Vervesearch and I went by the booth of Facebook to ask them what they were doing on a search conference. Listen to all the interviews below or download them to your ipod! (more…)
An interview with Oliver Lo, Senior Marketing Manager, XPD Media/Vojo World – creators of Medical Mayhem, Vice Central and Pixie Pets.
Oliver is Senior Marketing Manager at Vojo World. In that role he oversees brand positioning, viral marketing and monetization strategy for their social gaming products. Previous to that Oliver worked in advertising in London where he worked on brand campaigns for clients such as Ikea, Lloyds TSB and Virgin.
I recently met Oliver after seeing him on a panel at Social Media World Forum in London a few weeks ago. I was struck by how passionately he spoke about the phenomenal growth in this sector; plus the opportunities for brand marketing that such micro-finance models have opened up. When I saw him in the bar at the post-show networking event, I just had to bag an interview! (more…)