Earlier this year I was speaking on a Panel with Will Critchlow at A4U Expo London “you-are-the-weakest-link-goodbye“. It was chaired by James Ray of Forward 3D and one of the points Will raised was that if you had an email database you could actually import the list of emails into Facebook and then target the applicable Facebook accounts for those email addresses with ads.
I liked this idea and so as soon as I was back in the office I started a little research into how this could be done… However I found very little information. Of course there was details about how you can import a list of custom email addresses for you Facebook Page and send out a message, but in my experience this has not worked so well.
My Next Step, I called the UK team of Facebook Directly, apart from trying to sell me something they advised that targeting ads to custom email addresses couldn’t be done. They did advise this might be something available in the US but it wasn’t currently available in the UK.