This month’s blog is all about questions. The Internet has revolutionised the way we find information but crucially it has also dramatically altered the way we ask questions. Nobody enjoys feeling ignorant – but the beauty of the search bar is that it will never judge you for the gaps in your knowledge! This means people are perfectly comfortable asking Google a question which they wouldn’t dare ask even their closest friends or family.

What this does is create a fascinating insight into what the population is really thinking. There were over 2.5 million unique questions of Who, What, Why, Where, When and How typed into search engines in the UK in May 2012, below are the ten most searched for. (more…)