I was lucky enough to be selected to speak at the recent Think Visibility conference, and did so on behalf of SEO PR Training, a second company that I run in partnership with Claire Thompson. By way of background, at SEO PR Training we put our mutual PR experience to use offering training for SEO professionals seeking to learn more about the media knowledge and skills utilised by PR professionals, that can be turned to our (SEO) advantage to secure high-quality links in online editorial.
If you weren’t at ThinkVisibility and are interested in “How to Find the Angle“, I wrote up my presentation on the SEO PR Training website. In summary we looked at what constitutes “newsworthy” including (amongst other things) stories that have human interest. After my session a webmaster/publisher whom some of you may be familiar with, namely Jason Dale of Loquax competition directory – came to speak to me, as he was in agreement with a particular point I made, and wanted to make me aware of a good link opportunity on that site, which I can share with the community. First, a little context… (more…)