Posts About ‘Events’

Raising Shakespeare’s Sister (Or Why We Need to Talk about Female Speakers in Search)

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The lack of female speakers at search conferences (and indeed in other fields, not to mention wider calls for diversity generally) is something which I think about a lot.

I’m not convinced I have *the answer* or even an answer I’m completely happy with, but nevertheless I feel it’s time I woman-up and throw my hat into the ring. For the purposes of today I’ll be limiting the topic to female speakers at search conferences, not because I don’t think broader calls for diversity aren’t without merit (of course they are), but simply because I want to stick to a topic I feel I can legitimately write about.

We run conferences at Distilled and as one of the individuals who works on speaker selection, I feel that there’s a particular issue which isn’t being discussed publicly right now. Many have spoken about problems in finding women who are happy to speak, or problems with fewer women pitching. I will be talking a little about this here, however there’s another issue I’m more interested in:

  • Why are female speakers typically rated lower (in terms of audience feedback surveys) than their male counterparts?

I’m not sure why this isn’t talked about more. Possibly because not everyone is aware of it. Possibly because it makes us uncomfortable.

I’ll then look at the following questions:

  • Do these lower ratings ‘feed the beast’ – i.e. are there fewer females speakers because of these lower ratings?
  • What should we do about it?

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Top Tips To Becoming that Quality Speaker

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Yesterday we discussed what makes a quality speaker at conferences. The conclusion can be that becoming a quality speaker is hard work. And it will be even harder staying a quality speaker.

Today we are going to get into ways of becoming that top speaker you always dreamed you could be. With the help of Kevin Gibbons, Andrew Girdwood, Sri Sharma, Lee Odden, Bryan Eisenberg and Anders Hjorth you’ll get some top secret tips to becoming that quality speaker. (more…)

Content Marketing for Conferences: How to Stand Out from the Crowd

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Content Marketing for Conferences: How to Stand Out from the Crowd & Deliver Value to Those that Weren’t There…

Live blogging and/or writing summary blogs for conferences is a way in which it is common in our industry to exchange value and share our experiences. Online marketing, and more specifically social media and SEO, are ever-changing fields that arguably warrant the huge amount of conferences that happen across the world every year. Many individuals and companies liveblog at these events, or summary posts to attempt to summarise and share the key takeaways from the speakers. However, I believe that many don’t stop and question why you are covering these events? Is it just because everyone else is doing it? In this post I will explore some of the reasons why I believe we should cover events and also provide my top 4 tips on how I approach covering events. (more…)

Signals to Recognise a Quality Speaker

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Conferences tend to be full of speakers, yes really, they are everywhere. They however are not always full of quality speakers. Speakers who know how to take the audience with them on a verbal trip. There is a reason for that: being a quality speaker is hard. Very hard.

I have been speaking for several years now, on bigger and smaller events and have attended even more and I thought it would be a nice idea to share some of my experiences with you. But I figured it would even be a better idea if I would get both some industry experts and the readers of State of Search (yes, you) involved. So with the help of Will Critchlow, Bill Hunt, Eric Enge, Dom Hodgson and the State of Search Facebook Page I looked at what makes a great speaker. Later this week I will discuss (with the input of other experts) what you can do to become a better speaker yourself. (more…)

Fighting Sexism at Digital Conferences

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There is no doubt that the technology sector is more than averagely sexist. The reasons for this are multitude and too complex to explore in this blog post, but suffice to say that the technology sector – and the digital marketing sector, as a subset of the tech industry – is infused with a laddish attitude and enjoys pervasive and embedded sexism.

I find this rather unpalatable. I think the tech industry needs more women, and more participation from women. We shouldn’t abide by companies and conferences using objectified women as enticements and attention grabbers. We’re not stone age cavemen any more.

If you attend tech conferences – and I include digital marketing events among these – there are a few things you can do to help encourage the industry to become more female-friendly, which in turn will encourage more women to join the tech industry and enable the entire industry as a whole to grow and mature. (more…)

7 Pieces of Public Speaking Advice I Learnt From Speaking at TEDx

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If you’ve watched a TED talk before, you’ll have probably noticed that they have a very distinct style to them – the talks are sharp, emotional, thought provoking, and ultra-shareable.

This isn’t by accident. The organisers of TED events invest a lot of effort into training their speakers to ensure the talks end up like that.

As many SoS readers are public speakers themselves, and with quite a few digital marketing conferences on the horizon, I wanted to share a few of the most valuable lessons and experiences I had in preparation for a talk I did at TEDxMelbourne last year. (more…)

On Going to Industry Events: A Personal Account of the Good (and Bad)

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State of Search covers a host of events across the globe and this week, we are showcasing our experiences of them.

What is it about SEO and social Industry Events? We hear about them almost daily, their numbers are always growing and it’s difficult to know what to go to, how to afford it and how to make the most out of it. Rather than give tips and thoughts, I’d thought I’d actually put forward my own personal experience of events and the impact they’ve had on my education, career and experiences. (more…)

Making a Success of International Speaking Opportunities

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You’ve pitched and been accepted to speak at a conference in a different country. Great! But what should you do to prepare and to ensure you (and your audience) get the most out of your participation? There are a host of tips given to speakers at events, all of which apply wherever you’re speaking, but there a few things to particularly consider if you’re speaking at a conference away from home. (more…)

State of Search Conference Update January 2013

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It is time for the first conference update of 2013 and one thing we can definitely say is that 2013 is going to be an exciting year for conferences. State of Search are partnering with events all round the world to bring our readers updates from the many of the events….LIVE!

Earlier this month, we put together a list detailing all the events coming up in 2013 so make sure you keep an eye on this and sign up to attend any conferences you want to. Most of the events offer an early booking discount so worth getting your ticket booked.

Search and Social Events in 2013

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Search and Social Events Overview 2013

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With 2013 just under way many of you will be looking at their agenda’s and will be thinking about visiting or speaking at conferences this year. But where to go? And when are they? Well, we at State of Search are experts when it comes to events around search and Social. And we are going to help you. By doing event coverage off course, but you will be seeing a lot more!

Starting with an overview of the most important Search and Social Events around the globe. Find below a list of events, a list we will be continuously updating with new events, so make sure you bookmark this page and come and visit once in a while to see if we added new ones. (more…)

SASCON Mini Conference 2012 – Mobile & Local

Sascon Mini Conference 2012

SASCON is most known for their two day conference once a year but the organisers also bring a smaller version of the event, which is much more focussed topic wise and is only half a day. Last week SASCON organised an afternoon about mobile and local. (more…)

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