As one of the foremost experts in producing link bait, which attracts, persuades and influences, Lyndon will talk through how he draws on the principles of psychology to create content designed to attract links. Discover the real reason why people link and how to go about building a linkalicious, content building machine.
This how the Linklove 2013 live agenda presented the talk Lyndon Antcliff of CornwallSEO.com was giving this morning at the last Linklove organized by Distilled. (more…)
Wednesday the 20th March saw the first of Search London’s half day events taking place in Google Campus in London, an area widely referred to as the Silicon Roundabout. The event was set to focus on Entrepreneurship and Content Marketing, and, having been to a number of Search London events before, I knew that it wasn’t due to disappoint. If you don’t know, Search London is a long running and much revered London SEO meetup, ran by passionately by State of Search’s very own Jo Turnbull, amongst others. The half-day promised a line up of great speakers, including: (more…)
Claire is going to take us on a journey of discovery… We’ll look at what an infographic really is and why people hate them. How to create the perfect sharable infographic. How to create the worst infographic on earth. How to make sure you give your infographic the best start in life imaginable. How to get the big links while not looking like an idiot, and how to do your job and not feel as though you’re sacrificing your passion.
Infographics, they are a great topic and controversial because of the abuse, and tricky because doing great infographics is not all that simple as we think. (more…)
To close of the event week (well almost) we did one of our famous Google Hangouts. This time Bas was joined by Laura Roth, part of the organising team at SES and Kelvin Newman, organiser at Brighton SEO. In this hangout everything around organising an event was discussed: from what is difficult, to rivalry to how to create the perfect tracks that show exactly what the audience wants.
A very informative hangout on which Gemma Birch (International Search Summit) unfortunately couldn’t appear because of technical issues. Nonetheless, here is a very valuable hangout for organisers and attendees.
All week we have been talking about events: which are the good ones, how to be a great speaker, how to be a great attendee and how to blog about it.
At the end of the week we are again looking at actually organising an event: how hard is that really? In a special Google Hangout today we talk to Gemma Birch, who organises the International Search Summit, Laura Roth, who is part of the organising team of SES and Kelvin Newman, the man behind Brighton SEO.
Apart from the hangout we already talked to Gemma and Kelvin (who are also State of Search bloggers) and asked them what the hardest part was of organising an event. Based on that we listed a couple of things you need to be aware about when organising your own event. (more…)
How could we not have an infographic on events this week, with the event week drawing to a close. You can off course find an overview of all conferences of 2013 here on our site, but this infographic is very nice as well and gives you some extra insights. (more…)
As you may have noticed it is event week here on State of Search. We have already looked at different aspects of the event business and especially also the speaking part. In the last two days we’ve learned how to recognise a quality speaker and how to become one.
A big aspect of a successful speaker seems to be the presentation format: the slides. Some have even made an entire profession out of it: creating the perfect slides. Now I am not a design king so I decided to again ask some experts for their opinions to showcase next to the pointers I myself want to give. So with the help of Eric Enge, Illiya Vjestica, Simon Penson and Anders Hjorth: let’s get started 
. (more…)
To continue with the events week theme on State of Search, I spoke to a some of the blogging team to get their tips and pointers on attending events and taking notes at events.
Many of the State of Search blogging team are pros when it comes to writing up conference sessions seeing as they have attended and covered so many for us. We are hoping that you can take away a few pointers from them to make going to conferences a better experience for you in 2013.
The two questions that were asked:
Let’s get started:
The lack of female speakers at search conferences (and indeed in other fields, not to mention wider calls for diversity generally) is something which I think about a lot.
I’m not convinced I have *the answer* or even an answer I’m completely happy with, but nevertheless I feel it’s time I woman-up and throw my hat into the ring. For the purposes of today I’ll be limiting the topic to female speakers at search conferences, not because I don’t think broader calls for diversity aren’t without merit (of course they are), but simply because I want to stick to a topic I feel I can legitimately write about.
We run conferences at Distilled and as one of the individuals who works on speaker selection, I feel that there’s a particular issue which isn’t being discussed publicly right now. Many have spoken about problems in finding women who are happy to speak, or problems with fewer women pitching. I will be talking a little about this here, however there’s another issue I’m more interested in:
I’m not sure why this isn’t talked about more. Possibly because not everyone is aware of it. Possibly because it makes us uncomfortable.
I’ll then look at the following questions:
Yesterday we discussed what makes a quality speaker at conferences. The conclusion can be that becoming a quality speaker is hard work. And it will be even harder staying a quality speaker.
Today we are going to get into ways of becoming that top speaker you always dreamed you could be. With the help of Kevin Gibbons, Andrew Girdwood, Sri Sharma, Lee Odden, Bryan Eisenberg and Anders Hjorth you’ll get some top secret tips to becoming that quality speaker. (more…)
Content Marketing for Conferences: How to Stand Out from the Crowd & Deliver Value to Those that Weren’t There…
Live blogging and/or writing summary blogs for conferences is a way in which it is common in our industry to exchange value and share our experiences. Online marketing, and more specifically social media and SEO, are ever-changing fields that arguably warrant the huge amount of conferences that happen across the world every year. Many individuals and companies liveblog at these events, or summary posts to attempt to summarise and share the key takeaways from the speakers. However, I believe that many don’t stop and question why you are covering these events? Is it just because everyone else is doing it? In this post I will explore some of the reasons why I believe we should cover events and also provide my top 4 tips on how I approach covering events. (more…)
Every audience is different, especially when you are speaking international.
Speaking to a Nordic audience can be a challenge, especially if you have never done it before. These are the lessons you don’t have to learn the hard way, if you read this post. (more…)
Stay up to date with the latest articles