Posts About ‘event week’

Content Marketing for Conferences: How to Stand Out from the Crowd

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Content Marketing for Conferences: How to Stand Out from the Crowd & Deliver Value to Those that Weren’t There…

Live blogging and/or writing summary blogs for conferences is a way in which it is common in our industry to exchange value and share our experiences. Online marketing, and more specifically social media and SEO, are ever-changing fields that arguably warrant the huge amount of conferences that happen across the world every year. Many individuals and companies liveblog at these events, or summary posts to attempt to summarise and share the key takeaways from the speakers. However, I believe that many don’t stop and question why you are covering these events? Is it just because everyone else is doing it? In this post I will explore some of the reasons why I believe we should cover events and also provide my top 4 tips on how I approach covering events. (more…)

On Going to Industry Events: A Personal Account of the Good (and Bad)

SMX Cupcakes

State of Search covers a host of events across the globe and this week, we are showcasing our experiences of them.

What is it about SEO and social Industry Events? We hear about them almost daily, their numbers are always growing and it’s difficult to know what to go to, how to afford it and how to make the most out of it. Rather than give tips and thoughts, I’d thought I’d actually put forward my own personal experience of events and the impact they’ve had on my education, career and experiences. (more…)

This Week on State of Search is Event Week

event-week

In 2013 State of Search is introducing something new: theme weeks. A week full of posts, articles and more about one specific topic. To provide you with the best information possible, all clustered so you can easily find exactly what you are looking for.

Next to the theme weeks we will also have special pages like the special Google+ page and Best Talks About Online Marketing Page for example. These pages provide you with specific clustered information on certain topics.

This week we will have one of our first ‘Theme Weeks’. The entire week we will be focussing on a specific topic. Since the week after it is SES London, the biggest event in the industry in Europe, we decided to promote next week to “Events Week”. (more…)