Posts About ‘emetrics london’

The Sale is Not the End of the (Bottom) Line #eMetrics

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Most businesses that have a tangible product for sale will often see return rates of 30% or more. In this session, Vicky Brock, Owner of Highland Business Research looks at measuring beyond the sale and optimising for customer life time value and profit throughout in any business.

Analysts in the audience will take on board some of the suggestions that will help them grow in their roles and hopefully get promoted; Business Owners and Managers in the audience should hopefully take some of these suggestions and give their analysts more data to work with to help the business achieve its goals.

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Who’s Data is it Anyway? Online Privacy Marches On #eMetrics

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A panel of two at the eMetrics Summit in London 2012 discuss one of the hot topics from 2012 – Data and Online Privacy. With the government changing their mind almost daily on what does and does not constitute an invasion of privacy it is important to keep on top of this.

The speakers are:

  • Vicky Brock, Owner, Highland Business Research
  • Dave Evans, Group Manager, Business and Industry, Information Commissioner’s Office (ICO)

In this session, the panel talk about their own personal experiences of data privacy and offer their best advice on how to keep on top of this.

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Tag Management – A Feature With a Future #eMetrics

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The first session of day two at the eMetrics Summit in London 2012 and we have a panel of three very interesting speakers who are looking at one of the latest features Analytics, Tag Management. This is definitely a feature that has a future.

The panelists are:

Daniel Wilson, Managing Director at Stubble & Glasses
Deirdre McGlashan, Head of Digital Global Clients at Aegis Media
Simon Smith, Head of Data and Analytics at News International
Adrian Maguire, General Manager: Web Analytics at TUI UK Ltd

In this session, the panel talk about their own personal experiences of improving website performance, testing efficiency and data integration.

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