Posts About ‘emetrics 2012’

The Sale is Not the End of the (Bottom) Line #eMetrics

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Most businesses that have a tangible product for sale will often see return rates of 30% or more. In this session, Vicky Brock, Owner of Highland Business Research looks at measuring beyond the sale and optimising for customer life time value and profit throughout in any business.

Analysts in the audience will take on board some of the suggestions that will help them grow in their roles and hopefully get promoted; Business Owners and Managers in the audience should hopefully take some of these suggestions and give their analysts more data to work with to help the business achieve its goals.

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Who’s Data is it Anyway? Online Privacy Marches On #eMetrics

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A panel of two at the eMetrics Summit in London 2012 discuss one of the hot topics from 2012 – Data and Online Privacy. With the government changing their mind almost daily on what does and does not constitute an invasion of privacy it is important to keep on top of this.

The speakers are:

  • Vicky Brock, Owner, Highland Business Research
  • Dave Evans, Group Manager, Business and Industry, Information Commissioner’s Office (ICO)

In this session, the panel talk about their own personal experiences of data privacy and offer their best advice on how to keep on top of this.

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One Size Does Not Fit All – Data Segmentation #eMetrics

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Neil Mason, the SVP Customer Engagement from iJento dives deep into the art and science of segmentation in the second to last session of the day at eMetrics in London 2012.

He looks at different approaches across different types of data so we can learn about simple models and advanced data mining techniques to help you become a ‘segmentation believer’.

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