Most businesses that have a tangible product for sale will often see return rates of 30% or more. In this session, Vicky Brock, Owner of Highland Business Research looks at measuring beyond the sale and optimising for customer life time value and profit throughout in any business.
Analysts in the audience will take on board some of the suggestions that will help them grow in their roles and hopefully get promoted; Business Owners and Managers in the audience should hopefully take some of these suggestions and give their analysts more data to work with to help the business achieve its goals.
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