Posts About ‘Disavow’

An External Review of Googles Webspam Team.

review of google webspam team

The past twelve months have been crazy, Content Marketing seemed to have created a fight between PR people and SEO’s with the result a new hybrid genre of “content marketing specialists”, why? Simply because all those statements Google would make about what you can’t do when link building have started to come true.

In February and March 2012 we saw the first major influx of Unnatural Links warnings this was coupled with the advent of Google’s Penguin Algorithm and we saw sites plummet, businesses close, a mad craze happened while SEO’s across the Globe tried to remove links and then Google introduced the Disavow tool.

But does anyone ever Evaluate the Google WebSpam Team?

Well Rand Fishkin mentioned some ideas back in 2010 and I’ll use his quote before I start this article.

First off, let me just say that there are a lot of people smarter and more experienced in scalably attacking web spam than I am working in the Search Quality division at Google and specifically on the Spam team.

- Rand Fishkin

This article focus’s on some of my work over the past twelve months in particular relation to SERP Penalties and Unnatural Links Warnings. it’s also very timely because of the recent uproar across the industry with Interflora being penalized. (more…)

Matt Cutts about Negative SEO: Use the Disavow Tool

Negative SEO, ranking your competitors for ‘bad’ keywords or for example badmouthing competitors or trying to give your site ‘bad links’ so you are less visible to Google, has been talked about a lot in the past few years. With Google’s disavow tool that Google recently launched fighting against negative SEO became easier. Matt Cutts explains that in his latest Webmastertools video. About Negative SEO.

Google Disavow Tool, For Everyone Who Did Something Wrong

dissavow-links-2

“Finally” and “About time” were amongst the remarks of many reactions yesterday when Google officially announced their “disavow links” tool at Pubcon. The tool is a way to let as a site owner Google know which links pointing at your site you think should be ignored by Google.

The tool was already expected by many SEOs because Google had been testing it out amongst several SEOs in the past few weeks and Bing already launched its own tool back in June. The tool can be seen as a direct response to Penguin updates: sites with a lot of bad links need to clean up their act. With this tool Google makes that a bit easier. But not just for the site owners, for themselves as well. (more…)