Posts About ‘digital marketing’

Social TV: New TV or Another Layer on Traditional TV

second-screen

‘The Second Screen’. It is a term which you have been hearing about a lot more in the past year. The second screen many consider to be the ‘new TV’. It is even going to take the place of TV in the end some say. But is that really the case? Or will it be a bonus, will it just change the way we watch TV instead of replace it?

There might be a lot more going on than most people suspect. This was the topic of the keynote presentation at SES New York 2012 by Mike Proulx, Senior VP and Director Social Media at Hill Holliday and author of the book ‘Social TV‘. He claims there is more to Social TV than you’d think and that it will not replace TV, just enforce it. (more…)

Can SEO Be Made Obsolete?

Chess - one on many

A common criticism levied against SEO is that it should be unnecessary. A lot of web professionals who don’t work in SEO say that a good website, built properly and filled with great content, will rank organically on its own merits without needing any SEO applied to it.

Now, as a SEO practitioner, I have an almost instinctual resistance against that argument. But it’s too easy to dismiss it out of hand. SEO is after all a multidisciplinary activity, relying on a great many disparate facets to be optimally deployed.

So let’s explore the issue in a bit more depth. Can SEO be made obsolete, if all other aspects of making and maintaining websites are performing at their best? Is it feasible to spread the role of SEO out amongst other web professionals, and not require a dedicated resource? (more…)

Resources for Learning Digital Marketing

learn

Digital marketing as an industry is growing by the day, with more and more companies allocating larger proportions of their budgets to online over conventional marketing. Due to this ongoing growth, the number of graduate and entry-level positions being filled is also increasing rapidly.

Lots of great educational resources have been introduced and developed over the last few years to help train these amateurs / juniors and develop their understanding of different digital marketing principles.Here are some of the resources that I think are ideal for learning about the different disciplines of digital marketing.

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