This is a guest post from Arend Zwaneveld (@Arend78), analytics expert at online optimisation consultancy Online Dialogue. A large part of Arend’s job is spent analysing data, contributing to online design, and optimisation projects with valuable data-driven insights.
Data analysis is my hobby. My day is incomplete without an excel sheet and / or some solid data-driven insight. The good news for me: every day more data is stored and … is just waiting to be analysed! If you have not been living under a rock recently, you know: the business trend of the moment is called “Big Data”.
In this article I try to describe the key concepts associated with Big Data, for anyone who – like me – wishes to have a say on this important development. (more…)