This month’s blog started as an argument about curry. Like most offices in Britain, the Experian Hitwise office has its fair share of curry lovers and it was whilst discussing the merits of a bhuna over a rogan josh that conversation turned to the subject of the nation’s favourite curry.

As conversation spilled into heated debate, we turned to Google to solve our argument.

Answers were far from conclusive. According to the top ranked Google results Britain’s favourite curry could be jalfrezi, chicken tikka masala or korma depending on which authority you listened to. (more…)