Google has been experimenting a lot with the lay out of the search interface. Last friday they introduced a new search interface for tablets. This new interface differs from the desktop interface in many ways, but one important difference is that the AdWords advertisement will only be shown at the top and the bottom of the SERPs. In the landscape mode there will be a maximum two ads at the top and three at the bottom, in the portrait mode there will be a maximum three ads at the top as well as at the bottom. Side ads will be disappearing completely. (more…)
State of Search
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SES NY 2011: Crossing the Digital Divide
So after much drama (all of my own making) and of course lots of fun and socializing over the last couple of days, I’m finally blogging a SES session (Bas can breath easy now).
Crossing the digital divide covered an area that I have never really delved into before, crossing the divide from search to display, so was a very exciting session for me, looking at how display advertising can be optimised.
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