Have you ever thought about what happens to that lovely ‘contact us’ form you carefully placed on a website? You know, the one that you use for claiming a ‘conversion’ in analytics. I’d urge you to periodically review what’s happening to it, and become your clients’ best friend. (more…)
Facebook is ‘growing’ up and is using the data it has on their users not just for their own purposes anymore, but they are sharing that information, whether it is with Graph Search, or with their advertisers. Yesterday Facebook officially announced that conversion tracking will be rolled out to all advertisers.
Everything off course has its reasons and it seems like Facebook is now really trying to to just be a social network anymore, but it is much more (yes, it was already, it is just speeding that up) taking the route of the advertising network. Yes, just like Google. (more…)
As you know I have a huge interest in psychology and how that is translated online. At the upcoming Conversion Conference the keynote speaker will be Nathalie Nahai. She wrote a book called “Webs of Influence” which looks into how online persuasion on website could work.
I recently had the chance to talk to her. You can find the interview with Nathalie below. It was truly inspiring so I urge you to read on! (more…)
Today I have a nice simple post, with all the hype about content marketing I’m going to show you an often under looked tactic which can help not only with ideas for content generation but also will help if your testing how to increase the conversion rate of your website.
Lets introduce Yahoo Answers there’s a number of websites similar to this Quora is a popular choice but today I’m going to talk about how to use Yahoo Answers. (more…)
You may be familiar with Google Analytics Content experiments since the projects transition from the former “Google Website Optimizer” project. If you’re not I would suggest reading one of the articles below and bookmarking this Article for later:
One of the current limitations with Google’s content experiments is that you can only track one goal. If your like me then this can cause potential issues as I work with a many sites which contain pages with multiple goals i.e.
At Fusion Marketing Experience it is all about experience (the title says it all right?) and how you should look at different channels and integrate them: Think about what you are doing.
When it comes to both ‘experience’ and thinking about what you are doing Bryan Eisenberg is the person you want to have opening the day on your conference as keynote speaker. He shoots tips like he’s shooting hail and will get you wide awake early in the morning.
His keynote on day 2 of Fusion Marketing Experience was a talk about how you can better optimize your PPC efforts by looking at who you are targeting. The good thing about this talk however is that everything he explained can simply be transferred to any other channel where you can do the same. (more…)
Two great sessions from Dr Karl Blanks, and Ian Howie from Conversion Rate Experts. Many conversion areas have been covered in previous posts, so this post covers the second part of the session Key performance Indicators.
“Measures that help you understand how you are doing against your objectives.” – Avinash Kaushik, Author, Digital Marketing Evangelist at Google, Co-founder of Market Motive
This is a guest post by Laura Kluinhaar-Sloet, who is responsible for customer relations at Exxtra. Like this post? Let us know!
Somebody important must have said that creating content isn’t a main focus point for a website. There must have been someone, somewhere, on some conference, in a book, or on tv. It must have been said. Why? Because I meet website owners all the time that seem to be afraid of content. It’s either the ‘I’ll send over some brochures and you can copy that content’ attitude or the ‘everything we have ever written should be published on our website’ point of view (including that fabulous newsletter from 2002).
Nobody wants to be bothered with content, it seems. Why is that? Isn’t it the single most important thing on a website? (more…)
This is penultimate session of Day 2 at SES London and at the SEO track we have Stephen Pavlovich and Jeff Slipko. Stephen and Jeff will be explaining how and why SEO links to brand building and goes beyond just increasing visitor numbers. The subject for the session is Understanding User Behaviour and Increasing Site “Stickiness” and some of the tips they give away should help websites to keep visitors on a site as long as possible.
Next up in the PPC track we have Ben Jesson and Craig Sullivan talking about Conversion Rate Optimisation. In this session we are going to learn exactly how to change a website to achieve increases in profit in the shortest amount of time.
Moderator:
Speakers:
Reporting on the success of your SEO work by using ranking reports alone doesn’t really paint a full picture. Good SEO should be about way more than just improving rankings; for starters is your client making more money, how’s their organic traffic growing, what does their brand look like online? Using ranking reports in conjunction with other metrics can provide a wider picture of how your website is performing and help to educate the client as to what they are getting from SEO, and what areas might need more attention.
However, despite explaining other important KPI’s and trying our best to explain how to measure true success and value; the one thing clients often want to know about first is where their pages are ranking. Sometimes this question can come before discussing traffic, conversions and other such metrics that actually make a real difference to their business. (more…)
It is already the fourth post in the Integration series but only the first male to contribute! Today Raventools’ Taylor Pratt takes the stage. He is looking at PPC, Social Media and Conversion to SEO.
Over the last year I’ve been so excited to see just how many people are beginning to take a different approach to their online marketing. A holistic approach, if you will. Holistic Internet marketing creates unity between all of your online marketing activities to increase effectiveness and success. Put simply, it’s the best and fastest way for our industry to continue to perform at such a high level.
If you’ve been thinking about ways to unite your various Internet marketing activities but aren’t sure where to start, I thought I’d share with you a few of my favorite holistic marketing strategies I use when marketing Raven. (more…)
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