Posts About ‘conversion conference london 2012’

Top CRO Tools for Improving Site Performance

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The final session of the Conversion Conference didn’t show any signs of wanting to slow down the awesome amount of insights that were delivered by such a great line up of speakers at Conversion Conference 2012. The final session, entitled ‘Top 5 CRO Tools for Improving Site Performance’ brought a very simple task to Craig Sullivan and Rob Jackson; two of the biggest usability and CRO heavyweights in the industry, they simply had to name their favourite tools for improving site performance.

The talk title was somewhat misleading, because far more than 5 tools were mentioned, in fact an enormous 47 of the best CRO and usability testing tools were recommended by both Rob and Craig! Read on below to see how these tools can help you and check out the links to all of these recommended top tools…

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Top Usability Mistakes: Lessons Learned From More Than 100,000 Usability Tests #ConvCon

Conversion Conference London 2012

Dr. Karl Blanks of ConversionRateExperts is one of the leading names in the field of usability testing and conversion rate optimisation (CRO). This talk was focused on preaching the absolute importance of usability testing and understanding common issues frustrating web users. Karl is wholly passionate about user testing in this talk he aimed to walk the audience through each stages of user testing that you should consider when approaching it, and also a variety of free and mostly low-cost tools to help you do so.

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Paving the Way for Your Users: Revolutionise the User Experience with Inclusive Design

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At the Conversion Conference 2012 the second day started with an incredibly insightful talk from Artur Ortega Senior Accessibility & Usability Developer, hibu. Artur’s talk was focused on ‘inclusive design’, he aimed to discuss that while we focus so hard on design (especially in the digital realm), sometimes we look beyond making our design simply functional and ensuring that this design is truly inclusive to all users, whether that is determined by the demographics or through disability. Inclusive design dictates designing all products and the environment in which they exist to be usable by the greatest extent by everyone, regardless of their age, ability, or status in life.

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The Slippery Slope of Black Hat CRO, Dark Patterns and Manipulative Interface Design #ConvCon

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Many websites across the Internet have either purposefully, or accidentally, fallen into the trap of employing black hat CRO tactics to trick users into converting. This is something that Dr. Harry Brignull User Experience Consultant for 90percentofeverything.com refers to as ‘Dark Patterns’. This talk takes time to explore examples of how websites use these manipulative techniques and also explores the notion that; while these tactics may work in the short term, as usability experts, brand managers or even website owners, we must look beyond this – toward protecting our brand and developing a long term strategy.

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The Art of Conversation Conversions and Principles of Viral Content #ConvCon

Conversion Conference London 2012

This talk was entitled ‘The Art of Conversation Conversions & 5 Top Principles of Viral Content’. It was positioned to take a look at a number of questions surrounding why people join social networks, what makes conversation into conversions that are aligned with genuine business objectives. By developing relationships online you can capitalise on a huge opportunity to engage quickly and effectively with many target audiences, Brian and Rob will in this session look into the various ways you can create these ‘conversation conversions’.

There are two speakers for this session:

Stephen Pavlovich, Director of the Conversion Factory was moderating the session. Let’s get started.

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Pay Attention: Understanding How Your Customers’ Brain Work #ConvCon

Conversion Conference London 2012

The first session of the second day at the Conversion Conference is titled Pay Attention: Understanding how your customers’ brains work. If you understand how the brain functions and treats infromation, you will be better equipted as marketeers to influence visitors when they land on a website to complete a desired goal or conversion.

There are two speakers for this session:

Rob Jackson the UK Managing Director at Elisa Interactive was moderating the session. Let’s get started.

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Don’t Make Your Audience Think – Simplicity = Conversions #ConvCon

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The second Keynote of the day comes from Nick Holzherr who was in the final of the BBC Apprentice in 2012.

Nick over-complicated his pitch of his business plan to launch ‘Whisk’ so he knows the meaning behind simplifying things to make them better. His new business has now launched and he is talking us through how they convert people just looking at recipes into people actually buying the ingredients and cooking the recipe.

Stephen Pavlovich, the Director of Conversion Factory is moderating the session.

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The Art of Email Conversion – #ConvCon

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We have all sent out email campaigns that didn’t generate the results we were hoping but the trick is, you need to learn why they weren’t a success.

Dela Quist, the CEO from Alchemy Worx is talking about the art of email conversion and why campaigns can be a success, even if the users don’t open them.

Stephen Pavlovich, the Director of Conversion Factory is moderating the session.

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Social Conversions – Social Media Marketing – #ConvCon

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Kicking off the second session at the Conversion Conference we have Robert Seeger, the Co-Founder and President from FMX World looking at Social Conversions and taking your social media marketing to the next level.

Most businesses have at least attempted to use Facebook, Twitter, Google+ or Pinterest but the ones that really suceed are the ones that are able to gain more and turn social media into a viable business option.

Stephen Pavlovich, the Director of Conversion Factory is moderating the session.

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