Content is King, it is something many marketers will say, and its also something many SEOs will say. Some over-rate it however by saying that if you “just” put up enough content, you will be fine.
Content will remain one of the, if not the, important elements in optimizing. This infographic looks at why content is important for SEO. (more…)
This is a bit of a rant against a certain type of SEO spam that I’ve recently come across. A big client of mine had a whole subsite full of the sort of spam I’ll be describing below, and I had to fight hard to get it removed. It was sold to my client by a third party company under the pretence of “locally relevant search engine worthy content”.
According to this third party company’s website they are “helping businesses find local customers through targeted online advertising.” Nothing wrong with that, at first glance… (more…)
As you may have noticed State of Search is a group blog. Which means that its not just one person writing all of the content, but many more. On this site we have a few of the best bloggers in the business producing great content just for you.
There are many group blogs out there and running a group blog seems easy. After all, you don’t have to produce all the content yourself, and with a bloggersteam like we have it should be easy as hell.
Well…: wrong! Yes, the fact that great content comes from the different bloggers is the absolute plus for this website. It makes or breakes the success. But to get to that success you need to lay a good foundation. And if you are blogging for business it can even be hardere. In this post I’d like to share with you some tips on how to run a group blog. Based on my experience here and on Searchcowboys. I know, it’s not about search, but I hope it will benefit you. (more…)
Not too long ago Search Engine Optimization was all about optimizing your site. Getting the right title tags, writing the right content and using the right techniques. The only thing you were doing outside of your own site was trying to get links to your site.
Things have changed. Of course optimizing your pages is still important, important to get your own site ranking. But what about those nine other results on the first page of the SERP? They are interesting too. And theoretically they can all be yours. And for that you have to step away from your site.
Anyone who has been paying attention at SES Amsterdam and SES New York knows what I’m talking about. Stepping away from your site can mean dominance of the SERPS. Using social media together with clever usage of news-sites is the key to the success. And no, I’m not just talking about Twitter. (more…)
The session “SEO copywriting: mythbusting & takeaways” had high expectations, at least from my end. And the two speakers, David Brinks and Ramon Eijkemans lived up to those expectations. They tried to ‘bust’ some SEO-copywriting myths and showed the room what you can do to make better content and do SEO at the same time.
The Mythes they busted:
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