Posts About ‘content’

Entrepreneurship & Content Marketing Half Day #SearchLondon

search-london-content-marketing

Wednesday the 20th March saw the first of Search London’s half day events taking place in Google Campus in London, an area widely referred to as the Silicon Roundabout. The event was set to focus on Entrepreneurship and Content Marketing, and, having been to a number of Search London events before, I knew that it wasn’t due to disappoint. If you don’t know, Search London is a long running and much revered London SEO meetup, ran by passionately by State of Search’s very own Jo Turnbull, amongst others. The half-day promised a line up of great speakers, including: (more…)

Content Marketing for Conferences: How to Stand Out from the Crowd

microphone

Content Marketing for Conferences: How to Stand Out from the Crowd & Deliver Value to Those that Weren’t There…

Live blogging and/or writing summary blogs for conferences is a way in which it is common in our industry to exchange value and share our experiences. Online marketing, and more specifically social media and SEO, are ever-changing fields that arguably warrant the huge amount of conferences that happen across the world every year. Many individuals and companies liveblog at these events, or summary posts to attempt to summarise and share the key takeaways from the speakers. However, I believe that many don’t stop and question why you are covering these events? Is it just because everyone else is doing it? In this post I will explore some of the reasons why I believe we should cover events and also provide my top 4 tips on how I approach covering events. (more…)

Content Marketing Show 2012 Round Up 2: Approaching Content Strategy

Lauren Pope at the Content Marketing Show

This post is part 2 of the coverage from the Content Marketing Show that took place on the 20th of November 2012 in Conway Hall, central London. As I said in part 1 of the roundup of the day, the conference was a fresh and exciting take on an content marketing, an area that has been growing in SEOs vocabulary across the last 6-12 months (if not before). It joined together people from a variety of industries and different backgrounds and also covered some thoroughly interesting and actionable points which, I know, will have left most attendees feeling far more filled in on content marketing, as well as having plenty of actionable takeaways too!

While part 1 of my round up of the Content Marketing show dealt with those presentation that I felt covered the importance and ‘power of culture and influence in content marketing’, this post will focus on those presentations that I felt were focused on the importance of content strategy for content marketing. Below are my summary of some of the great presentations, including all key points and takeaways of the day: (more…)

Content Marketing Show 2012 Round Up 1: The Power of Culture & Influence

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In the wake of the phenomenal rise in popularity and success of BrightonSEO, State of Search’s very own Kelvin Newman has invested his fantastic conference organising skills to creating a new conference, The Content Marketing Show. The inaugural event was hosted on the 20th November 2012, in the Conway Hall in central London and promised to bring together 350 representatives from agencies, in-house marketing teams and small business owners with some of the best minds in the content marketing world together under one roof.

The agenda for the day covered a wide variety of topics related to the booming field of content marketing, including:

  • Content Strategy
  • The importance of conversion optimisation in content marketing
  • How to get press coverage and insights into journalists
  • Social media monitoring
  • How to write great briefs
  • And, errr, even a session on how to sell coffee online!
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Gianluca Fiorelli’s Super Search Update

Google - The empire strikes back remastered

¡Madre de Dios!

I mean, the last edition of my “Super Search Update” was very quiet, somehow intellectual, all about the nature of SEO, looking into the evolution of our industry and… tadà! here comes the Google Empire striking again. And while we all are still waiting its Death Star, announced at SMX Advanced in Seattle by Matt Darth Cutts, its updates, as the AT&T Commandos (Penguin, Panda, EMD Update) are attacking us in the name of justice and peace of the Empire, squeezing and smashing the Rebel scum.

Ok, I started a little too much melodramatic, but let me tell you: all that “peace” Google offered us during the summer (thanks, we could go on vacation), is now asking its tribute after the holiday season. (more…)

Yahoo has the Answers

yahoo-answers-header

Today I have a nice simple post, with all the hype about content marketing I’m going to show you an often under looked tactic which can help not only with ideas for content generation but also will help if your testing how to increase the conversion rate of your website.

Lets introduce Yahoo Answers  there’s a number of websites similar to this Quora is a popular choice but today I’m going to talk about how to use Yahoo Answers. (more…)

Gianluca Fiorelli’s Super Search Update Sept 28 – 2012

Gianluca

This post presents the best content shared on Twitter between the 6th and the 27th of September. At least for me

Who is an SEO? A professional who spents his days marketing a site in the Search Engines?

A scientist? An artist?

Maybe all of this.

What does make an SEO a real SEO? His knowledge of the algorithms, his brilliant link building skills, his ability in understanding the data in order to create the perfect mix of content, which make a site outstanding? Sure, but, if you think it they are more consequences of a deeper quality: ethics.

An ethics founded on the effort, based on a “desperate” curiosity, which requires us to learn continuously and never considering ourselves masters, but always apprentices.

This is the main concept I have learn, and discovered I was feeling as mine since my first days in this profession, while reading “How to be a better SEO”  by Richard Baxter, his notes for his presentation at the last edition of Brighton SEO.
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How to Secure Budget for your Content Strategy

Money

“Any good marketer can come up with a great content idea for their niche, the difficult part is selling the idea to your company and getting the budget. “

This was the challenge laid down via the comments of a post I wrote back in June for SEOmoz highlighting companies in “boring” niches creating great content. It’s something I’ve been meaning to write for ages – as it’s something I know many face whether their in-house or agency-side.

The way in which you pitch likely depends on whoever you’re pitching to – if you can get a meeting with them, then great – however this might not always be possible. If you’re relying on your documentation to do the talking then keeping it short and sweet is best; backed up with a comprehensive appendix which can be cross-referenced.

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Gianluca Fiorelli’s Super Search Update Sept 7 – 2012

8 months ago by Gianluca Fiorelli 1 Comment
Gianluca

Hi and welcome to the second issue of my curated list of the best content about Search shared on Twitter.

In this post I have looked at the period between 20th August and 5th September and have pulled together all the best bits of content (in my opinion) that was shared between these dates.

I don’t know about you but between 20th August and 5th September my time was dedicated mostly to sun bathing on the beaches of the Mediterranean Sea! But despite the lazy summer (SEOs have to go on vacation too, right?), I could not stay completely offline! But, let’s face it, can real SEOs can consider themselves 100% on holiday during their vacations? The answer is no – at least for me – especially after what happened last year, when Google had the brilliant idea of launching the Panda Update across its continental Europe search engines on 12th August, right in the middle of summer holiday season.

Therefore because I couldn’t spend my entire holiday relaxing in the sun, here is a list of content, that in my opinion was exceptional during that period.

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Friday Talk: The Truth About Content Marketing

It’s all about content these days! Your content is your gold so it seems. It might be true indeed. It is if you believe Sean Jackson, founding partner of Copyblogger Media creators of Copyblogger.com, StudioPress/Genesis, Scribe, Premise & Synthesis WordPress hosting.

He talked at the emerging tech conference in Dallas in June of 2012.

The value of content: why exactly am I writing this post?

SEO content memes

As both a writer and reader of all kinds of blogs, I’ve been thinking a lot of late about the quantity and quality of posts that are out there, particularly within the search marketing realm. I’ve spoken a lot about the feeling of drowning in content with friends and collegues, who are experiencing the same sense of growing disinterest.

As connoisseurs of the SEO/digital industry, I think we all recognise that there is a ridiculous, possibly simply excessive amount of content being pushed out on a daily basis.  And alas, all too ironically, a fair amount of it is written not because the subject matter is interesting but because people are just out hunting for links using tried and tested content methods. (more…)

Why an editorial calendar is essential for kickass content creation

calendar

As an SEO and content creator, I know how vital it is to keep on top of each of my client’s needs when it comes to blog and web content. There’s nothing quite like missing an opportunity because you were too late to tie in content to a holiday season, a product launch or a pre-planned event to focus the mind on how to work that much smarter…..

It was this post from Lisa Barone back in 2009 that first alerted me to the wonders of the Editorial Calendar, and I’ve been using one ever since. Well, several in fact, for myself, my blogs and all of my client sites.  You might argue that an editorial calendar (EC) takes all of the spontaneity out of blogging, but it actually provides a solid basis for producing and distributing content, still leaving plenty of wiggle room to write those posts that leverage current news stories.  You still get to put your message out there, but in a way that provides your readers (and the search engines) with content that meets their needs on a consistent basis – with the added bonus of ad hoc content as and when required.

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