This post is part 2 of the coverage from the Content Marketing Show that took place on the 20th of November 2012 in Conway Hall, central London. As I said in part 1 of the roundup of the day, the conference was a fresh and exciting take on an content marketing, an area that has been growing in SEOs vocabulary across the last 6-12 months (if not before). It joined together people from a variety of industries and different backgrounds and also covered some thoroughly interesting and actionable points which, I know, will have left most attendees feeling far more filled in on content marketing, as well as having plenty of actionable takeaways too!

While part 1 of my round up of the Content Marketing show dealt with those presentation that I felt covered the importance and ‘power of culture and influence in content marketing’, this post will focus on those presentations that I felt were focused on the importance of content strategy for content marketing. Below are my summary of some of the great presentations, including all key points and takeaways of the day: (more…)