Good old content! Everyone’s favourite topic in 2013, developing content strategies, producing engaging and original content and getting it shared is consuming more and more of a marketer’s time. So thinking about doing all of that in numerous languages can be pretty daunting.
Unfortunately, there is no easy solution. Creating decent content in multiple languages is going to take time and cost money, but doing it right will bring rewards. Of course, you could pay a visit to Google Translate (don’t do it!! Ever) or use an agency to blanket translate everything you’re ever written but that is unlikely to help you achieve the results you’re aiming for. I’ve taken a look at just some of the things to think about when creating or localising content for different countries and audiences. (more…)