Social Enterprise, what is that? It is a broad concept which is interesting to dive into, for one thing because so many ‘just’ think it is about getting Social Media implemented in your (Enterprise) organisation. But it is so much more than that. Time to dive in a little. At the Hong Kong 2012 Social Enterprise Summit Saskia Bruysten, Co-founder & CEO Yunus Social Business, discusses the concept of Social Business.
State of Search
Posts About ‘CEO’
Why Should I Choose You?
No matter what business you are in, this is the one question you should ask yourself everyday. If your sales are up or down; if your rankings are up or down. Big brand or small mom and pop shop. You should always be striving to be able to answer that question with more than just “because we are the best.” Best is subjective and in this world of low barriers to entry, you need a good answer to that question.
Not sure how to answer that question? It’s not just about being what the Harvard Business Review calls category creators (you must pay to view, sorry guys), the people that create an entire new business idea. It can be a number of things that we’ll review in a minute, but the point is that you need this not only for your business as a whole, you need it for many parts of your business. A good unique selling proposition (USP) is beneficial for: (more…)
Can SEO Be Made Obsolete?
A common criticism levied against SEO is that it should be unnecessary. A lot of web professionals who don’t work in SEO say that a good website, built properly and filled with great content, will rank organically on its own merits without needing any SEO applied to it.
Now, as a SEO practitioner, I have an almost instinctual resistance against that argument. But it’s too easy to dismiss it out of hand. SEO is after all a multidisciplinary activity, relying on a great many disparate facets to be optimally deployed.
So let’s explore the issue in a bit more depth. Can SEO be made obsolete, if all other aspects of making and maintaining websites are performing at their best? Is it feasible to spread the role of SEO out amongst other web professionals, and not require a dedicated resource? (more…)
How to Transform Your CEO into a Link Building, Social Sharing Machine #LinkLove
The afternoon session at LinkLove started with Rand Fishkin giving us tips on how your CEO can be a link building and social sharing machine. Being the CEO of SEOmoz and the fact that the company has built a lot of their success with Rand blogging every single night, there is no one better to talk about the role of CEO in link building than Rand Fishkin.
SEOmoz was built on many of traits and attributes that Rand had. Every one company takes on the passion and the attributes of their founders. It is not a good or bad thing. The CEO has the opportunity to move this needle.
Personas and the Facebook Graph Search
When I was working in the TV industry between 1997 and 2003 and my job had nothing to do with Internet Marketing, one of mine biggest problems was identifying clearly what our real target of paying viewers was. Usually we were relying on market research and on audience analysis based on data collected by Nielsen and other sources.
The definition of who were our potential viewers was quite empiric, though, and gut was playing an important role.
In some cases that was enough: for instance it was relatively easy to paint a set of typical users for our Classic Movies Channel (CineClassics). And not that hard was defining the same for the Classic TV Series Channel (Canal Jimmy). But that investigation was harder in the case of our generic Movie Channel (CineCinemas).
Over the base of that studies, a person like me, in charge of planning the channel scheduling and buying the TV rights of movies, documentaries et al, I was able to create the most compelling possible programming (and win few TV awards as well). (more…)
How to Secure Budget for your Content Strategy
“Any good marketer can come up with a great content idea for their niche, the difficult part is selling the idea to your company and getting the budget. “
This was the challenge laid down via the comments of a post I wrote back in June for SEOmoz highlighting companies in “boring” niches creating great content. It’s something I’ve been meaning to write for ages – as it’s something I know many face whether their in-house or agency-side.
The way in which you pitch likely depends on whoever you’re pitching to – if you can get a meeting with them, then great – however this might not always be possible. If you’re relying on your documentation to do the talking then keeping it short and sweet is best; backed up with a comprehensive appendix which can be cross-referenced.
Yahoo CEO Thompson Resigns over Resume and Disease
Things are going in all directions for Yahoo these days, but its far from a steady road ahead. Even though the former search giant keeps developing they are also experiencing a lot of headwind.
Yesterday Yahoo announced that its president Scott Thompson has resigned. His place will be taken for now by Yahoo’s global media head Ross Levinsohn. Thompson has been under fire for lying on his resume but health issues are supposedly also part of the reason he is leaving.
Thompson came from Paypal after Carol Bartz was fired last September and thus has not been in charge for very long. Recently it rumors came up suggesting Thomspon had been lying on his resume. This is one of the reasons the CEO is stepping down. (more…)
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